Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling
InstructorStart-Tech AcademyComidoc has tracked 1 coupon for this course since 2025, last checked 1 year, 1 month, 9 days ago.
| Coupon code | Discount | Added | Status | Lifetime |
|---|---|---|---|---|
| Coupon codeSMARTLEARNFREE | Discount100% off | Added | StatusExpired | Lifetime~4 daysRan full term |
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Editorial course preview
These 4 complementary views highlight concrete, legible examples from the course presentation.
This visual illustrates the course structure, connecting theoretical concepts on the left with practical implementation in MS Excel on the right through a central graphic of a laptop sprouting business icons.
This slide introduces the course instructors, Abhishek Bansal and Pukhraj Parikh, detailing their educational backgrounds from IIT Roorkee and professional experience in analytics.
This course features slide highlights that the curriculum is beginner-friendly, illustrated by a classroom scene with instructors presenting data charts to students.
This course features slide highlights that no prior technical knowledge is required to begin learning marketing analytics and retail business management using Excel.
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The curriculum covers advanced modeling including additive/multiplicative seasonality, linear regression via Solver, and demand curve estimation.
Instruction includes market basket analysis for store layout and RFM techniques to optimize promotional campaigns.
The course provides specific guidance on data cleaning, including outlier treatment and handling qualitative data with dummy variables.
One signal from 2021 suggests that a strong accent can make high-speed playback difficult, and auto-generated captions may contain errors; the current update label does not prove these issues were addressed.
A 2022 signal indicates that some Excel files shown in lectures may not be consistently available in the course resources; the current update label does not prove this was corrected.
The content aligns well with the target of learning marketing analytics through Excel.