Improve online marketing success with behavioral science research on pricing for your business and marketing
InstructorAndrew Luttrell, Ph.D.Covers specific psychological phenomena such as the 99 Effect, Decoy Effect, and Anchoring to influence consumer perception.
Translates complex behavioral science research into plain English, supported by downloadable notes for easier review.
Editorial course preview
These 3 complementary views highlight concrete, legible examples from the course presentation.
The monitor displays a product listing comparing two price points for a cordless phone, illustrating how separate shipping fees are presented versus an all-inclusive total.
This visual demonstrates the psychological pricing technique of anchoring by contrasting a high original price with a significantly lower sale price.
This visual comparison highlights the psychological effect of charm pricing by contrasting a round number like $5.00 with a slightly lower figure ending in .99.
The content focuses heavily on physical products, which may limit its utility for those pricing services; this signal predates the displayed course update, and while the update label may have addressed it, it does not prove a correction.
The curriculum relies on quizzes rather than extensive hands-on projects or assignments.
The curriculum aligns with the target audience of sellers, though it leans more toward physical goods than services.