Improve online marketing success with behavioral science research on pricing for your business and marketing
InstructorAndrew Luttrell, Ph.D.Editorial course preview
These 3 complementary views highlight concrete, legible examples from the course presentation.
The monitor displays a product listing comparing two price points for a cordless phone, illustrating how separate shipping fees are presented versus an all-inclusive total.
This visual demonstrates the psychological pricing technique of anchoring by contrasting a high original price with a significantly lower sale price.
This visual comparison highlights the psychological effect of charm pricing by contrasting a round number like $5.00 with a slightly lower figure ending in .99.
