Professional Diploma in CRM Platforms Management

🎓 Professional Diploma in CRM Platforms Management
✏️ Course Title: Mastering Sales, Service, Marketing, and Business Management with CRM Platforms (Siebel, Dynamics CRM/365, Salesforce, SAP CRM)
🚀 Course Headline: Elevate Your Career with Expertise in CRM at Sales, Service, Marketing, and Business Management!

Welcome to the comprehensive journey into the world of Customer Relationship Management (CRM) with our Professional Diploma course! This program is tailored for professionals aiming to master the use of leading CRM platforms such as Microsoft Dynamics 365, Oracle Siebel CRM, Salesforce, and SAP CRM.

About MTF Institute of Management, Technology and Finance

MTF Institute is a global leader in hybrid education, offering cutting-edge programs in Business & Administration, Science & Technology, and Banking & Finance. With its R&D center focusing on Artificial Intelligence, Machine Learning, Data Science, and more, MTF is at the forefront of innovation and research. As an official partner of tech giants like IBM, Intel, and Microsoft, and a member of the Portuguese Chamber of Commerce and Industry, MTF has a significant presence in 208 countries and has empowered over 380,000 students to achieve their educational goals.

Course Overview

🎓 Target Audience: This course is ideal for anyone interested in understanding the business cases and environments of CRM systems, including sales professionals, service managers, marketers, business analysts, and IT specialists.

Key Business Areas Covered:

• Sales Management
• Service & Claims Management
• Cross-sale and Up-sale
• Digital Channels Building
• Practical examples from leading worldwide banks

CRM Platforms Focus:

• Microsoft Dynamics 365
• Oracle Siebel CRM
• Salesforce
• SAP CRM

Course Content & Structure

🔑 Introduction to CRM Implementation:
Learn the key focuses and areas of usage in CRM launching, with a deep dive into business principles and real-world examples from retail banking, consumer lending, and mortgage business.

📈 Business & Entrepreneurship Fundamentals
Understand the foundational aspects of business and entrepreneurship to effectively manage and grow within the CRM ecosystem.

💡 Digital Marketing and Online & Digital Business:
Explore the intersection of digital marketing strategies with CRM, learning how to leverage these platforms for customer engagement and acquisition.

📊 Project Management:
Gain insights into managing CRM-related projects effectively, ensuring deliverables are met on time and within budget.

💰 Finance Fundamentals:
Acquire financial acumen necessary to understand the economic implications of implementing and managing CRM solutions.

🎯 Marketing Strategy:
Learn to develop targeted marketing strategies that align with your CRM capabilities for maximum impact.

🏆 Leadership and Sales Skills:
Develop leadership skills and sales tactics that complement the use of CRM systems in driving business success.

Course Author: Igor Dmitriev

Igor Dmitriev is a distinguished Professor at The Retail Banking School, with an impressive academic background (MBA from The Boston University, Master’s in Engineering Management from SUNY Buffalo, and Master’s in Informatics and Economics from the Saint-Petersburg State University of Finance and Economics) and professional experience spanning over 30 years in banking, FinTech, and digital sectors. His expertise includes roles such as CEO, Head of Business, Chief Digital & Marketing Officer, and more. Igor is a Six Sigma Black Belt with extensive experience at top banking groups like Societe Generale and Raiffeisenbank.

Join us on this transformative learning journey to become a CRM expert and drive your career to new heights in the dynamic world of retail banking and beyond! 🌟