PPC Advertising: Bing Ads x Google Ads: 2 in 1 Bundle Course
Unlock the step to step guide for PPC Advertising with Google Ads (Adwords) & Microsoft Advertising (Bing Ads)!
4.00 (5 reviews)
10
students
12 hours
content
Jun 2024
last update
$19.99
regular price
What you will learn
Set up and manage Google Ads and Microsoft Ads accounts effectively.
Understand the basics of PPC (Pay-Per-Click) and how it fits into the digital marketing landscape.
Develop a solid campaign structure to target the right audience.
Navigate the interface and tools of both Google and Microsoft Ads platforms.
Craft compelling ad copy and creative that converts viewers into customers.
Conduct comprehensive keyword research and select types that align with marketing goals.
Track and measure ad performance with conversion tracking tools.
Implement advanced ad strategies like remarketing and shopping ads.
Explore bidding strategies to maximize return on ad spend.
Optimize campaigns for better performance using key metrics and insights.
Utilize automation and smart bidding to enhance campaign efficiency.
Create responsive ads that adapt to different platforms and devices.
Set up ad extensions to enhance ad visibility and performance.
Learn about multimedia and dynamic search ads for varied content delivery.
Apply A/B testing methods to refine ad elements and improve outcomes.
Access resources and support to troubleshoot issues and improve ad management.
Manage payments, billing, and budgeting for ad campaigns.
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5823094
udemy ID
15/02/2024
course created date
01/09/2024
course indexed date
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