Digital Marketing, Social Media, Email Marketing, Facebook Ads, Instagram Ads, Google Ads, Google Analytics, Copywriting
InstructorIng. Tomáš MorávekInstruction includes advanced Meta advertising topics such as Pixel deployment, Conversion API, and Campaign Budget Advantage tests.
The curriculum provides specific training for ranking via Google My Business, Bing Places, and TripAdvisor.
Editorial course preview
These 4 complementary views highlight concrete, legible examples from the course presentation.
The instructor stands outdoors before a vibrant purple bougainvillea backdrop, introducing the section on Google Ads as indicated by the official branding overlay.
The instructor demonstrates social media marketing concepts for local businesses, highlighting major platforms like Facebook and Instagram through visual overlays.
The instructor discusses Search Engine Optimization (SEO) for local businesses while standing in front of a building entrance adorned with vibrant purple flowers.
The instructor introduces the use of screen recordings as a teaching method for demonstrating digital marketing tasks within the course curriculum.
Some learners noted repetitive content and excessive motivational filler that extends video length without adding educational value. Note that these signals originated from reviews dated before the displayed update, so the current state of the course remains unverified; the update label does not prove a correction has been made.
The depth of on-page technical SEO (such as H1/H2 implementation) may be insufficient for those seeking granular detail.
The curriculum aligns with the stated goals for local business owners and digital marketing apprentices through its focus on local SEO and social media advertising.
