MBA Course: Marketing and Business Strategy

Best Selling Course designed by an MBA graduate from the syllabus of top Universities in the world.
4.48 (3063 reviews)
Udemy
platform
English
language
Marketing Fundamentals
category
instructor
MBA Course: Marketing and Business Strategy
157 437
students
11 hours
content
May 2025
last update
$89.99
regular price

What you will learn

Segmenting targeting positioning in Marketing

Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.

Various marketing channels used by companies

How to do sales and marketing of your product

Business strategy used by startups.

Amazon 3 key service business strategy to dominate the retail market.

Unit economics matrix like Customer acquisition cot and customer life time value.

Pricing strategy like Price Penetration, Price Bundling, and Price Skimming

Problem with Aggregators, Platform business and Network effect

Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc

How product recommendation engine of Netflix and amazon works

Horizontal and vertical strategy used by Samsung

Strategy used by market leader, market follower and Challenger

best certification courses for mba marketing

Marketing Mix i.e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.

Strengths, Weaknesses, Opportunities, and Threats SWOT Analysis

What are branding and the advantages of branding?

Blue ocean and red ocean strategy

Zero cost marketing strategy

Product life cycle

What is a business strategy  Why do we need it

Business Expansion strategy

Business value proposition

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3449088
udemy ID
25/08/2020
course created date
10/09/2020
course indexed date
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