Product Management Masterclass - Product Strategy Creation

Everything you need to know to develop a winning product strategy (incl. techniques, tools, projects, and more).
4.56 (179 reviews)
Udemy
platform
English
language
Product Marketing
category
instructor
Product Management Masterclass - Product Strategy Creation
1 830
students
6.5 hours
content
Oct 2023
last update
$44.99
regular price

Why take this course?

🚀 Product Management Masterclass: Product Strategy Creation 🎓

Introduction: Dive into the world of product strategy with our masterclass designed for anyone aspiring to master the art of product management. This course is your golden ticket to unlocking the full potential of your products, ensuring they stand out in a competitive marketplace. With a well-defined product strategy, you can align your goals, resources, and market opportunities to make informed decisions and stay one step ahead of competitors. Whether you're new to the field or looking to sharpen your skills, this course is tailored to elevate your expertise and drive growth for your products and your organization. 🌟

Why Product Strategy Creation Matters: Product strategy isn't just about having a plan; it's about understanding how that plan can revolutionize your business. It's the blueprint that guides every aspect of organizational growth, from product development to market positioning. A well-crafted strategy not only outlines where you want to go but also how to get there and what to expect along the way. By mastering this essential skill, you can drive growth, foster innovation, and achieve success at all levels of your organization. 📈

What You Will Learn:

  • Chapter 1 - Product Vision: Articulate a clear and compelling product vision that addresses the core problem you're solving for your users.
  • Chapter 2 - Where to Play: Identify the best markets to enter by understanding market trends, target audience needs, and competitor strengths/weaknesses.
  • Chapter 3 - How to Win: Define how your product will outperform competitors on 9 key aspects of business design.
  • Chapter 4 - What to Create: Utilize service design techniques to determine which features are essential for your product, and create a product roadmap using prioritization methods like KANO and story mapping.
  • Chapter 5 - How to Launch: Develop a comprehensive marketing plan for launching your product, covering goals, marketing mix, channels, content strategy, and budget planning.
  • Chapter 6 - What to Monitor: Learn how to continuously monitor user feedback, product performance, competitive dynamics, and industry trends.

Why choose this course?

  • Expert Instructor: Thibault Dubois brings a wealth of knowledge from his role as a manager at one of the largest consulting firms, having guided numerous product managers in crafting successful product strategies. His diverse experience across various products is invaluable.
  • Practical Approach: We believe in learning by doing. Our course combines theory with practical examples and includes hands-on exercises to solidify your understanding.
  • Handouts and Tools: You'll receive valuable handouts, frameworks, and tools that you can apply directly in your professional role.
  • Supportive Learning Environment: Have questions? Our team is here to help! Contact us for support on any topic related to the course content.

Convinced? Enroll today! Take your product strategy creation skills to the next level with our comprehensive course. Don't just follow trends; set them. Drive business success, enhance user satisfaction, and propel your career forward. Enroll in our Product Strategy Creation Masterclass now and start your journey to becoming a product management pro! 🎈

Join us and transform the way you approach product management. Click that enroll button and let's embark on this exciting journey together! 🛣️🚀

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5396050
udemy ID
19/06/2023
course created date
04/08/2023
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