Product Management Marketing: Dekker's Product Marketing MBA
Why take this course?
🌟 Become a Product Marketing Manager – Your Path to Mastering Product Management 🌟
Course Overview:
Embark on a transformative learning journey with Dekker Fraser, an accomplished Silicon Valley-based Product Marketing Manager and seasoned MBA from the top marketing school in the U.S. This comprehensive course is designed for aspiring and current Product Managers and Marketing professionals who aim to master the art of product marketing and management.
What You'll Learn:
🚀 Strategic Thinking & Execution: Gain insights into high-level product marketing strategy and learn how to execute these strategies effectively, particularly in a SaaS environment.
📊 Data-Driven Marketing: Understand the importance of data in backing up tactics and making informed decisions.
🤝 Leadership & Growth: Explore leadership roles within marketing, growth opportunities, branding, and business intelligence.
🛠️ Practical Skills: Acquire hands-on skills for activities such as Account-Based Marketing (ABM) on LinkedIn, feature updates, and product launches.
📚 Advanced Concepts: Delve into academic and practical perspectives with a mix of resources tailored to deepen your understanding of Product Marketing.
Your Instructor:
Dekker Fraser is not just a seasoned professional; he's an educator, having advised MBA programs and lectured on digital marketing and business analytics. His diverse background includes roles in SaaS marketing consulting, directing marketing for games, and leading as a VP of Membership for Toastmasters International.
Course Highlights:
✅ Real-World Application: Learn through examples and case studies that are relevant to the SaaS industry and the role of a Product Marketing Manager.
✅ Comprehensive Curriculum: Cover topics from A to Z in product marketing, including market research, competitive analysis, go-to-market strategies, and more.
✅ Expert Guidance: Benefit from Dekker's MBA education and practical experience, enhancing your learning with both academic rigor and real-world wisdom.
Student Testimonials:
🌟 "Incredibly Insightful & Data-Backed" – Akash Mandal found the course invaluable for standing out as a top 1% PMM.
🚀 "Advanced View of Product Marketing Leadership" – Pei-Chyi Hung appreciated the deep dive into product marketing and the additional resources provided.
🤝 "Prepares for PM/PMM Role" – Covenant Chimnonso felt the course helped recall important concepts and prepare for a new role.
Who Is This Course For?
- Aspiring Product Marketing Managers
- Current Product Managers seeking to expand their marketing skillset
- Marketers looking to understand the role of a Product Marketing Manager in-depth
- Individuals aiming to lead product launches, feature updates, and growth initiatives
What's Included?
- Expert-led video lectures
- Real-world case studies and examples
- Hands-on worksheets and exercises
- Access to a Q&A section for direct interaction with the instructor
- A wealth of books and resources for further learning
Ready to Elevate Your Product Marketing Career?
Enroll in this course today and take the first step towards becoming an expert in Product Marketing. Whether you're looking to advance your career, transition into a new role, or simply deepen your understanding of product marketing, this course is designed to equip you with the knowledge and skills needed to succeed. 🚀
Note: While the course content is comprehensive and well-structured, some students suggest that certain modules could be reorganized for greater topical relevance and to minimize repetition. Additional SaaS-specific examples, particularly on the topic of PMM roles in leading product launches, are also highly recommended.
Course Gallery
Loading charts...
Comidoc Review
Our Verdict
Dive into Dekker's Product Marketing MBA on Udemy to master essential product marketing skills—but come prepared for some inconsistencies. While this course boasts an impressive array of topics and a knowledgeable expert in product management marketing, its disorganized structure may prove challenging. However, learners appreciate the wealth of information provided throughout the course, making it a valuable learning resource despite its shortcomings.
What We Liked
- Comprehensive coverage of product marketing management, including market research, branding, product launch strategies, and psychology
- Instructor's real-world experience brings valuable insights and practical examples to the course content
- High-quality video production with clear audio for an engaging learning experience
- Actionable worksheets and a responsive Q&A section for hands-on practice and additional support
- Learner-praised for providing a 'crash course' on Product Marketing while offering pro tips and relevant insights
Potential Drawbacks
- The course content could benefit from better organization, as some users found it to be disjointed or repetitive
- Lack of structured guidance on designing a comprehensive product marketing strategy leaves learners longing for more strategic direction
- Although the instructor is knowledgeable, they may not provide clear introductions and expectations for each lecture, impacting learner experience and preparation
- Spelling mistakes throughout the slides may undermine professionalism; however, this feedback varies between users
- Video issues encountered in some lessons require rectification or explanation from the instructor to ensure learners can access all content