Marketing Mix Modeling with Excel - Analytics Course

🎓 Marketing Mix Modeling with Excel: Master the Science behind Advertising Investment

Unlock the Power of Marketing Analytics with Our Comprehensive Online Course!

🚀 Course Introduction: Welcome to the first-ever Masterclass on Marketing Mix Modeling (MMM) using the versatile and powerful tool - Excel. This course is your gateway to understanding the scientific approach behind successful advertising investments. Let's dive into the world of data-driven marketing decisions!

🔍 What You Will Learn:

• Ep 1: Unveiling MMMs 📈

  • Discover what Marketing Mix Models are and how they can propel your business growth.

• Ep 2: Exploring Data Dimensions 🧐

  • Learn to explore your marketing data and develop robust analysis hypotheses.

• Ep 3: Learning Algorithms with Excel 🤖

  • Master the use of learning algorithms directly within Excel to analyze and interpret complex datasets.

• Ep 4: Simulating Diminishing Returns & AdStocks in Excel 💡

  • Understand the concept of diminishing returns and how to model it using AdStocks in Excel for more effective budget allocations.

• Ep 5: Crafting a Predictive Simulator in Excel 🔮

  • Create your own predictive simulation on Excel to forecast future marketing outcomes.

• Ep 6: Building an Automatic Advertising Budget Allocator 💳

  • Learn how to develop a self-sufficient tool that automatically allocates advertising budgets based on Excel models.

🌐 Why MMM with Excel? Marketing Mix Modeling is not just a trend; it's a resilient approach to marketing analytics, proving its effectiveness even in the wake of privacy policy changes like cookies' restrictions and IOS14 updates. Excel remains unscathed and continues to be an indispensable tool for marketers worldwide.

👩‍🏫 Course Design & Suitability: This course has been meticulously crafted to be incredibly practical, specifically tailored for beginners. With its user-friendly approach, Excel's capabilities in marketing analytics are now within reach of anyone eager to learn.

🌍 Accessibility and Community: Every lesson shared in this Masterclass will be FREE and open to the public. Your journey into the world of Marketing Mix Modeling starts with just a few clicks.

📝 Current Lesson Count & Future Prospects: We've kicked off this masterclass with the first 5 lessons, and based on your feedback and enthusiasm, we will continue to release the entire course, ensuring a comprehensive learning experience.

🏆 Success Stories: Over 100 students have already successfully implemented MMM within their organizations since this masterclass was introduced, proving its impact and versatility in the marketing landscape.

Join us now, and be part of this transformative journey in Marketing Mix Modeling with Excel - a skill that will elevate your marketing strategies to new heights! 🚀📊

Enroll Now & Transform Your Marketing Analytics Skills with Excel! 🎉