Executive Diploma in Marketing Management

🌟 Unlock the Secrets of Marketing Mastery with the Executive Diploma in Marketing Management!

🚀 What You'll Learn

Our comprehensive course, designed by the esteemed MTF Institute of Management, Technology and Finance, will empower you with a deep understanding of Marketing Principles, Management and Strategy. Here's what you can expect to master:

• Whats is Marketing Management nowadays: Gain insights into the current landscape of marketing management.
  • The theory of Marketing Management
  • Principles of marketing management effectiveness
  • Target market analysis
  • Segmentation and positioning
  • Development of a marketing package
  • Pricing
  • Distribution and promotion
  • Marketing Management and Сontrol

🏫 About the MTF Institute

The MTF Institute of Management, Technology and Finance, with its global headquarters in Lisbon, Portugal, is your gateway to a world of hybrid education. Specializing in Business & Administration, Science & Technology, Banking & Finance, MTF's commitment to excellence is reflected through its extensive course offerings and state-of-the-art research at the R&D center.

• Research Focus: Explore pioneering fields such as Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is not just an educational institute; it's a partner of tech giants like IBM, Intel, and Microsoft, a member of the Portuguese Chamber of Commerce and Industry, and a resident at "The Fintech House of Portugal". With its global presence in 208 countries and over 380,000 students, MTF is a beacon of knowledge and innovation.

📚 Course Plan

Our course is meticulously structured to ensure a seamless learning experience:

1. Introduction to Marketing Management
2. Principles of marketing management effectiveness
3. Target market analysis
4. Segmentation and positioning
5. Development of a marketing package
6. Pricing
7. Distribution and promotion
8. Marketing Management and Сontrol

🎓 Your Instructor: Zhansaya Berdikulova (Saya)

With a Master's in Economic Sciences from M.Auezov South Kazakhstan University, Zhansaya brings a wealth of experience to the table. As a Regional Coordinator for leadership development and a certified coach, Saya has spent the last decade shaping minds across various demographics.

• Educational Impact: Saya's expertise extends beyond imparting knowledge; she also trains educators and trainers, ensuring that the principles of leadership, communication, conflict management, decision-making, and planning are passed down effectively.

📚 Linked Topics

This course is interwoven with key concepts that form the foundation of business and marketing:

• Marketing Fundamentals: Learn the essentials of marketing to drive success in your career.
• Management Fundamentals: Understand the core principles of effective management.
• Business Fundamentals: Acquire a solid grasp of the basics that underpin successful business operations.

Embark on this journey with us and transform your understanding of marketing and management. With the Executive Diploma in Marketing Management, you're not just learning—you're evolving into a leader who can navigate the complexities of today's dynamic marketplace. 🌟