Product Strategy & Roadmapping

🎓 Product Strategy & Roadmapping: Strategic Thinking for Leaders, Product Managers & Startups

Welcome to the Course!

Hey there, strategic thinkers! I'm Teresa Cain, and I'm excited to guide you through the complexities of product strategy and roadmapping. This course is tailored for leaders, product managers, entrepreneurs, and anyone eager to elevate their strategic thinking skills. 🚀

Course Requirements:

• An account with Figma and FigJam. Don't worry if you're new; a free plan is available for you to get started!
• No prior experience in product management, roadmaps, research, or strategy is necessary.

Course Description:

Embark on a journey to transform your business strategy skills and optimize outcomes with strategic thinking techniques. In this course, you'll dive into creating a vision, understanding your audience and buyers, conducting competitive analysis, building a strategic ecosystem, and culminating in the creation of a 5-year strategic roadmap using Figma FigJam.

This powerful session will equip you with 7 Figma FigJam Templates designed to teach you how to be a strategic thinker and upgrade your business strategy skills. Here's what you'll learn:

• Create a Product Vision - Define the big picture and set the direction for your product strategy. 🌟
• Research User Personas - Understand who your users are and how they interact with your product. 🛠️
• Perform Competitive Research & Battle Cards - Stay ahead of the competition by understanding their strengths and weaknesses. 🏆
• Build a Strategic Ecosystem - Analyze your industry's ecosystem to identify opportunities for growth. 📈
• Conduct Industry Research - Gain deep insights into market trends, customer needs, and technological advancements. 🌍
• Create a Multi-Year Strategic Roadmap in Figma FigJam - Visualize your strategy over time and make it accessible to stakeholders. 🗺️
• Get Buy-In from Stakeholders - Persuade and align key decision-makers with your strategic vision. 🤝

What's Included:

Who this Course is for:

This course is designed for a diverse set of professionals, including:

• Product Managers and Product Owners looking to refine their strategy skills.
• General Managers and Entrepreneurs seeking to innovate within their business or product offerings.
• Business Leaders and Executives who want to balance financial impact with strategic fit and long-term vision.
• Anyone who is new to strategy and eager to develop their skills in a collaborative environment like Figma FigJam.
• Individuals who need to create a new strategy for a product, business concept, problem, or idea.
• Those who wish to start using collaborative tools for strategy development beyond PowerPoint. 💻
• Anyone looking to become a strategic thinker and is in search of new ways to ideate and execute.

Join me, Teresa Cain, on this transformational learning journey where you'll not only enhance your strategic thinking abilities but also gain practical tools to apply immediately in your work. Let's turn your vision into a reality with actionable insights and collaborative power of Figma FigJam! 🌟✨