Building a Digital Business Strategy

Learn to develop and align digital business strategies for products, marketing and operations.
4.44 (18988 reviews)
Udemy
platform
English
language
Strategy
category
instructor
Building a Digital Business Strategy
39 162
students
2.5 hours
content
Dec 2015
last update
$15.99
regular price

Why take this course?

🚀 Course Title: Building a Digital Business Strategy

🎓 Course Instructor: Mike Connor

👀 Headline: Learn to develop and align digital business strategies for products, marketing, and operations.


Course Description:

This course is your strategic compass in the digital landscape. It will help you quickly establish a company-wide vision and framework for developing and implementing a winning digital business strategy. 🌐

🔍 Understanding Your Digital Strategy:

  • Learn what an integrated digital business strategy is.
  • Understand why an integrated strategy is critical and how to communicate it effectively.
  • Align your company on the process required to create a winning strategy.

With this course, you will understand, communicate, and build the consensus required for your company to develop and execute a successful digital business strategy. It's designed to provide you with the insight needed to help your company sustain digital leadership. 🎯

🛠️ Course Features:

  • 19 lectures that cover key topics in an accessible manner.
  • Discussion guides to facilitate team engagement and learning.
  • Workbooks to help you organize and execute your strategy quickly and effectively.

Part One: Kick Start Your Digital Strategy and Transformation Program 🌟

This is the first half of a comprehensive guide to setting up your company for digital success. Part One includes:

  • Market drivers and digital disruption analysis.
  • Identification of transformational opportunities and threats.
  • Strategies for working with visionary customers and partners.
  • Development of transformational digital product, marketing, and operational systems strategies.
  • Building the capabilities and competencies required to sustain your company's role as a digital leader, including:
    • "Always-On" Customer and Technology Insight.
    • Leading Edge Data / Analytics.
    • Continual Innovation.
    • Development of a Digital Culture.
  • An overview of the key phases of digital transformation.

Part Two: Defining a Digital Transformation Roadmap 🛣️

The second part of this two-part course takes an in-depth look at developing a phased digital transformation program. Part Two is available for purchase separately but can be bought together with Part One under the title “Kick Start Your Digital Strategy and Transformation Program" for a discount.


Competing for the Digital Future Leadership Program 🏆

This leadership program is a distillation of years of experience working within Silicon Valley for tech giants like Apple and Adobe, as well as startups. It focuses on transforming emerging technologies into business momentum. By enrolling in this program, you will:

  • Save months of precious time by organizing and aligning your company's efforts for digital leadership.
  • Avoid the pitfalls that lead to digital disruption with proven strategies and insights from industry experts.

Join Mike Connor on this journey to the forefront of digital strategy and transformation, where you will gain the tools and knowledge needed to lead your company into the future. 🚀


Ready to embark on this transformative journey? Enroll in "Building a Digital Business Strategy" today and take the first step towards becoming a leader in the digital age! 📈🎉

Course Gallery

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Comidoc Review

Our Verdict

Though the Building a Digital Business Strategy course offers valuable insights on digital transformation and leadership (ideal for professionals advising companies in this domain), it's held back by its age and dated content. Addressing current trends and streamlining materials could greatly enhance learning experience, elevating this from an average offering to a top-tier choice among e-learners.

What We Liked

  • Curriculum strengthens students' understanding of digital business strategy, particularly valuable for those advising companies dealing with digital ecosystems
  • Provides comprehensive knowledge on digitalization and leadership
  • Engaging mini-quizzes help reinforce concepts and maintain student engagement

Potential Drawbacks

  • Course content feels vague and high-level; lacks concrete examples
  • Outdated content does not address current trends such as Metaverse, crypto, bitcoin, cloud innovation, and artificial intelligence
  • Overuse of jargon and buzzwords, making the course difficult to follow for practical implementation
  • Quizzes suffer from duplication issues affecting learning experience
509344
udemy ID
23/05/2015
course created date
11/05/2020
course indexed date
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course submited by
Building a Digital Business Strategy - | Comidoc