Google BigQuery for Marketers and Agencies

🌟 Master Google BigQuery for Marketing Insights! 🚀

Welcome to "Google BigQuery for Marketers and Agencies" 🎓 - a course meticulously tailored for marketing professionals who aim to elevate their data analysis game! This isn't just another tech-centric course; it's a comprehensive learning journey designed to empower you with the skills to harness the power of SQL-powered queries in Google BigQuery, enabling you to extract meaningful insights from your marketing data.

Course Overview 📈

What You'll Learn:

• Introduction to Essential SQL Queries for Marketers: Gain a solid understanding of the SQL fundamentals that are crucial for marketers.
• BigQuery & SQL in Data Ecosystems: Understand your role within the broader data landscape and how BigQuery fits into it.
• Hands-On Projects: Apply your knowledge by engaging with real-world marketing data scenarios, including:
  1. Exploring eCommerce and CRM user-level data in Google Analytics 360 🛍️
  2. Visualizing active queries and data tables in Google Data Studio 📊
  3. Working with semi-structured data using ARRAY_AGG, UNNEST, and STRUCT
  4. Filtering values to identify key insights with the WHERE clause
  5. Ingesting .CSV files and creating permanent BigQuery tables
  6. Combining multiple data tables using different JOINs (INNER, LEFT, RIGHT)
  7. Aggregating data with SUM, COUNT, and GROUP BY
  8. Creating nested queries using the WITH clause

Real Student Feedback 💬

Our students love this course! Here's what they have to say:

• "Very good course that shows you the basics of Google BigQuery and its integration with Data Studio...The teacher shows you, step by step, the most important things to know with passion. I recommend this course to anyone who wants to take the first steps in the Big Query World." - Massimo 🌟
• "Very good course! I am glad that I have chosen it. Materials are easy for understanding. I was familiar with SQL before, but never worked with it in BigQuery. Now I know how to do it. Thank you very much!" - Mariia 🌟
• "This course is brilliant! really! I have been collecting data with Google Analytics for a few years. But this course taught me how to take that data to the next step and now I can speak to what can be done with this data, and how it can be combined with other data sources etc. I especially like the way Lachezar explains key concepts that helped me put together the puzzle of GA data to BigQuery and from there to data visualization. Thanks Lachezar." - Muhammad 🌟

Your Instructor: Lachezar Arabadzhiev 👨‍💼

Lachezar Arabadzhiev is your expert guide on this learning expedition. With over 4 years of experience in performance analytics and data visualization, Lachezar has a rich background in digital marketing, having worked with top-tier brands like Air Canada, RBC, Kimberly-Clark, Mazda, and HSBC.

• A certified GMP expert, Lachezar has been working with Data Studio and BigQuery since 2017 and has a wealth of experience creating diverse visualizations and automation flows.
• He has a knack for translating complex concepts into understandable lessons, making his teachings highly effective and engaging.
• As an official speaker at the Canadian Google Data & Analytics Summit in 2018, Lachezar's expertise is recognized within the industry.

Join us on this exciting journey to unlock the full potential of your marketing data with Google BigQuery! 📊✨

Enroll now and start transforming your marketing strategies with data-driven insights! 🔍🚀