Digital Advertising and Marketing 201: Top Topics & Trends

Advanced Digital Marketing Course | Header Bidding, Fraud/Viewability, Big Data, Programmatic, Mobile Advertising & more
4.53 (2160 reviews)
Udemy
platform
English
language
Digital Marketing
category
instructor
Digital Advertising and Marketing 201: Top Topics & Trends
6 985
students
2 hours
content
Oct 2024
last update
$29.99
regular price

Why take this course?

🌟 Advanced Digital Marketing Course: Digital Advertising & Marketing 201 🌟


Overview:

Are you well-versed in the digital marketing landscape but craving a deeper dive into the complexities of modern advertising techniques? Look no further! Our Digital Advertising & Marketing 201 course is tailored for those who already have a grasp of the basics and are eager to delve into advanced topics.


What You'll Learn:

This course is designed to equip you with an in-depth understanding of cutting-edge digital advertising strategies, including:

  • Programmatic Advertising: Master the science behind automated buying of online advertising space.
  • Advanced Media Buying & Selling Techniques: Explore sophisticated approaches to purchasing and selling digital ad space.
  • Emerging Platforms: Stay ahead of the curve by learning about new platforms and how they fit into your digital strategy.
  • Data Analysis & Optimization: Utilize data effectively to optimize campaigns and measure success accurately.
  • Cross-Channel Strategies: Understand how to create a cohesive presence across various channels, ensuring a seamless user experience.

Course Highlights:

  • Expert-Led Learning: Gain insights from Ben, an authority in the field with a knack for breaking down complex concepts into digestible pieces.
  • Interactive Content: Engage with multimedia content that makes learning dynamic and enjoyable.
  • Real-World Applications: Apply theoretical knowledge to practical scenarios to enhance your problem-solving skills.
  • Latest Trends & Technologies: Stay informed on the latest industry updates, ensuring you're at the forefront of digital advertising innovation.

Success Stories:

Our courses have been a game-changer for many professionals in the field. Here's what some of our learners have to say:

  • "The course was an excellent follow-up to Ben's 101, providing a comprehensive and detailed overview." - Kaithlean Crotty-Clark
  • "I highly recommend this course for anyone involved in digital advertising. It demystified programmatic advertising and gave me the confidence to tackle it in my work." - Raul Bonilla
  • "This course is a must for those looking to upgrade their skills and stay competitive in the rapidly evolving digital ad space." - Shawn E Fraser

Why Take This Course?

With the digital marketing & advertising industry projected to reach $330B by 2021, as reported by Statista, now is the time to expand your knowledge and skills. Whether you're looking to advance your career, enhance your agency's offerings, or simply stay informed about the latest trends, Digital Advertising & Marketing 201 is your comprehensive guide.


Enroll Now:

Take the next step in your digital marketing journey and enroll in Digital Advertising & Marketing 201. Don't get left behind—embrace the future of advertising with knowledge, confidence, and a competitive edge.


Join us and transform your understanding of digital advertising and marketing! 📈🚀


Testimonials:

  • "When combined with Ben's 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency." - Shawn E Fraser
  • "This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that." - Suryameet Singh
  • "Very informative, to the point, and covered all the foundations of digital advertising—definitely worth the time investment." - Robert Janes

Embark on your advanced digital marketing journey today and unlock the full potential of your career! 🎓✨

Course Gallery

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Screenshot 4Digital Advertising and Marketing 201: Top Topics & Trends

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1250096
udemy ID
11/06/2017
course created date
21/11/2019
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