
Business development course: create strong business relationships and distribution, technology, and brand partnerships
InstructorAlex GenadinikEditorial course preview
These 3 complementary views highlight concrete, legible examples from the course presentation.
This slide outlines three key categories of business alliances—Information, Branding, and Promotional Partnerships—illustrated by two professionals shaking hands.
The presenter introduces practical examples and scenarios for business development strategies, emphasizing real-world application.
A graphic illustration featuring a businessman riding a rocket alongside the phrase 'STRUCTURE DEALS TO BLOSSOM' to represent strategic business growth.





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Instruction includes specific tactics such as B.A.T.N.A., handling aggressive partners, and 'bad-cop/good-cop' dynamics.
Covers diverse networking channels including LinkedIn, Facebook, and physical business card exchanges.
The content may be too basic for those seeking advanced strategic alliance capabilities, with some signals suggesting an over-reliance on the instructor's personal projects.
The content may be too basic for those seeking advanced strategic alliance capabilities, with some signals suggesting an over-reliance on the instructor's personal projects. This signal predates the displayed course update; the update may have addressed it, but the update label does not prove that it was corrected.
The curriculum aligns with the needs of those entering the field, though it may not satisfy more experienced professionals seeking higher-level depth. This signal predates the displayed course update; the update may have addressed it, but the update label does not prove that it was corrected.