Behavioral Economics Fundamentals

🎓 Course Title: Behavioral Economics Fundamentals

🚀 Headline: Dive into the Fascinating World of Behavioral Economics with Ease!

🎉 Introduction: Welcome to "Behavioral Economics Fundamentals" – a journey into the captivating realm where psychology meets economics. If you've ever felt overwhelmed by the dense jargon and complex formulas associated with traditional economic theories, this course is for you! We strip away the mathematical veil and present the core principles of behavioral economics in a way that is accessible and engaging. Based on Guthrie Weinschenk's insightful book, I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics), this course is your gateway to understanding how and why people make the decisions they do.

Course Overview: This course is meticulously crafted by Guthrie Weinschenk, a seasoned Behavioral Economist with a deep dive into the academic papers that shape this field. He brings to life the research through his unique lens, ensuring that you not only grasp the concepts but also see their practical applications.

🧠 What You'll Learn:

• An Introduction to Behavioral Economics: We kick off by demystifying what behavioral economics is and why it matters.
• Human Decision Making by Feel, Not Rational Calculation: Discover how emotions and biases drive our choices more than we realize.
• Nudges vs. Mandates: Understand the difference between subtle nudges that influence behavior and mandates that dictate it.
• The Power of Social Interaction and Peer Pressure: Explore how social dynamics can affect our decisions and what that means for influencing behavior in a group setting.
• The Psychology Behind Fear of Loss: Learn how the fear of losing something can be more powerful than the desire to gain something.
• The Behavioral Design Process: Get insights into designing interventions, products, or policies with human behavior in mind.

👥 Who Should Take This Course? This course is ideal for:

• Researchers: Who are looking to expand their knowledge on human decision-making.
• Marketing Professionals: Seeking to apply psychological principles to drive consumer behavior.
• Project Managers: Interested in the science of motivation and performance.
• Economists or Economics Enthusiasts: Eager to explore the intersection of economics and psychology.
• Behavioral Science Enthusiasts: Who want to delve deeper into the factors that shape human behavior.
• Anyone Interested in Human Behavior and Decision Making: From everyday individuals to business leaders, this course offers valuable insights for anyone curious about why we make the choices we do.

🧐 About the Instructor: Guthrie Weinschenk is not just a Behavioral Economist; he's a practitioner and a communicator. With a background in Economics and Law, Guthrie brings a unique perspective to the field. As the COO of The Team W, Inc., he applies behavioral economics principles to solve real-world business challenges. His expertise extends to consulting, teaching, and writing on topics related to business strategy, ethics, and, of course, behavioral economics.

Guthrie's passion for demystifying complex concepts is evident in his podcast, Human Tech, and his book, I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics). His approachable style and Chicago-based life perspective add a unique flavor to this course.

💡 Embark on your behavioral economics journey today and unlock the secrets of human decision-making with "Behavioral Economics Fundamentals"! 🚀