Learn advanced GA4 custom data collection, customization, ecommerce implementation with Google Tag Manager
InstructorRudranil ChakraborttyCovers complex workflows such as UserID tracking via local storage and dynamic product data fetching through the WooCommerce REST API.
Includes instruction on building custom reports and e-commerce funnels using Google Data Studio.
Editorial course preview
These 4 complementary views highlight concrete, legible examples from the course presentation.
A desktop browser window displays the Google Analytics 4 Reports snapshot dashboard, featuring user metrics, line charts, and a list of top countries by users.
Hand-drawn whiteboard diagram illustrating the GA4 event data model, showing how an event view branches into event parameters and user properties.
A code editor window displays JavaScript for Google Analytics 4 ecommerce data collection, with a small webcam feed of the presenter in the bottom right corner.
A Google Analytics 4 interface displaying a funnel exploration report with step-by-step conversion metrics, bar charts, and a presenter video overlay.
Instructional speed can be high, occasionally requiring prior experience to follow the technical transitions effectively.
Some workflows may rely more heavily on HTML and custom code than standard Google Tag Manager configurations.
The technical requirements for JavaScript and e-commerce context create a steep curve for some learners.
