Google Tag Manager (GTM) Training Course - From Zero to Hero
Why take this course?
🚀 Google Tag Manager (GTM) Mastery with Google Analytics 4 (GA4) Tracking! 🌐
Course Headline: Master the Art of Digital Analytics with Our Comprehensive Google Tag Manager (GTM) Training Course - From Zero to Hero 🚀
Introduction:
Embark on a journey to master Google Tag Manager (GTM) with this comprehensive course designed for beginners and experienced professionals alike. As your instructor, Anil Batra, with over 15 years in Digital Marketing and Analytics, I am here to guide you from the fundamentals to advanced tracking techniques, all updated with GA4 examples. 🎓
Course Overview:
This course will equip you with a deep understanding of GTM, taking you through its essential features and functionalities. By the end, you'll be confidently implementing tags, triggers, and variables with precision. 🎉
- Fundamentals and Essentials of Tag Manager (Applies to any tag manager)
- Signing up for Google Tag Manager
- Google Tag Manager Interface Details
- Setting up GTM for Google Analytics and tracking page views
- External link tracking as Events in Google Analytics via GTM
- Button click tracking in Google Analytics
- Track JavaScript errors using GTM
- Deploying GTM in WordPress
- Leveraging the Data Layer in GTM
- Pushing dynamic values and custom events to DataLayer
- Measuring page scroll depth
- Tracking any element on the page for user engagement
- Google Ads conversion tracking
- Export and Import the GTM container
- And much more! 🌟
What You'll Learn:
- Fundamentals of Tag Manager: Get a solid grasp of the basics that apply to any tag management system.
- GTM Setup: Walk through the process of signing up and setting up your GTM account.
- Interface Deep Dive: Explore every nook and cranny of the GTM interface.
- GA4 Tracking: Learn how to implement and track page views with GA4.
- Event Tracking: Discover how to set up external links, button clicks, and JavaScript errors for tracking as Events in Google Analytics.
- WordPress Integration: Deploy GTM within a WordPress website.
- Data Layer Utilization: Understand and utilize the Data Layer to pass dynamic values and custom events.
- Scroll Depth Tracking: Measure how far users scroll on your pages.
- Element Tracking: See if users are engaging with specific elements on your site.
- Conversion Tracking: Set up Google Ads conversion tracking to measure the effectiveness of your ads.
- Container Management: Learn how to export and import GTM containers for sharing tags, triggers, and variables between accounts.
Hands-On Learning with Real-World Examples:
Throughout the course, you'll find real-world examples that are directly applicable to your projects. Plus, new tracking examples are regularly added based on student demand. If something isn't covered, just let me know, and I'll show you how to do it in GTM! 🛠️
Why Learn from Anil Batra?
- Experience: With over a decade of experience in Digital Marketing and Analytics, Anil has trained professionals from diverse backgrounds.
- Comprehensive Knowledge: He understands both the technology and marketing aspects of digital analytics, including the inner workings of various analytics technologies.
- Global Impact: Anil has developed courses for students worldwide and is an online instructor for esteemed institutions like UBC, UW, and Bellevue College.
- Educational Background: Holding an engineering degree and an MBA, Anil's educational foundation supports a robust teaching style.
Student Testimonials:
- "AWESOME!!" Took the GTM course by Anil Batra. It was very well structured and he made everything very clear. He is also super responsive to any questions you might have. Highly recommended! - Sofia L. ⭐⭐⭐⭐
- "Invaluable!" Anil's explanations of complex topics were incredibly clear and useful. His approach to teaching GTM has demystified the process for me. Thanks, Anil! - Raj P. ⭐⭐⭐⭐
Join us now and transform your digital analytics skills with Google Tag Manager (GTM)! Enroll in the course and start your journey to becoming a GTM expert today. 💻🎯
Don't miss out on this opportunity to elevate your career and stay ahead in the fast-paced world of Digital Analytics. Sign up now and let's make every click count! 🚀🎉
Enroll Now and Take the First Step towards GTM Mastery with Google Analytics 4 (GA4)! 🎫📊
#GTMMastery #GoogleAnalytics4 #DigitalMarketing #OnlineLearning #DataAnalytics #AnilBatraCourses #FromZeroToHero #ElevateYourCareer
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Comidoc Review
Our Verdict
Google Tag Manager (GTM) Training Course - From Zero to Hero is a comprehensive and up-to-date resource for those seeking hands-on experience with GTM. It covers all essential aspects of the tool while integrating it with GA4 tracking, helping learners build strong foundations in digital analytics. Though minor issues with audio editing and time management slightly affect the overall experience, its concise lectures and relevant coverage make this a valuable course for those looking to understand and use GTM confidently.
What We Liked
- The course keeps up-to-date with the latest Google Tag Manager (GTM) and Google Analytics 4 (GA4) interfaces, allowing learners to follow along easily with their own accounts.
- The instructor delivers concise lectures that are straight to the point, with minimal filler content, ensuring a total duration of only 3.5 hours.
- For those interested in GA4 event tracking with parameters and using Data Layers, this course offers focused and valuable coverage on these key topics.
- The instructor's clear pronunciation makes it easy for native English speakers to understand the content throughout the course.
Potential Drawbacks
- A few videos in the course have issues with audio editing, causing repetition of sentences and slightly detracting from the overall experience.
- The course might benefit from a more streamlined approach, as some users find certain sections can be condensed, reducing the video content to around 1.5 hours.
- The instructor could reduce the time spent on screen-reading simple elements such as buttons and focus more directly on actions and outcomes for learners.
- Some users might find that specific topics they'd like to explore, like tracking banner clicks or connecting GTM with WordPress, aren't explicitly covered in this course.