UX Design & Research: Better UX using Heuristic Evaluation

🎓 Course Title: UX Design & Research: Better UX using Heuristic Evaluation

🚀 Headline: Learn to conduct Heuristic Evaluation to provide better UX & Usability in your product (Mobile Apps & Websites)!

Introduction to UX Usability: In our digital-first world, we interact with countless apps and websites daily. Some of these experiences are seamless and delightful 🌟, while others can be quite the opposite — frustrating and cumbersome. But have you ever wondered what sets an excellent user interface (UI) apart from a poor one? The answer is Usability, which is at the heart of User Experience (UX) design.

The Importance of Usability: Usability is all about giving users the tools they need to accomplish their tasks efficiently and effortlessly. It's not just about aesthetics; it's about functionality. Good usability means:

• 📈 Better Conversion Rates
• 🤝 Improved Customer Retention
• 💰 Reduced Support Costs
• ⏱️ Increased Productivity
• 😄 Greater User Satisfaction

Understanding Usability Evaluation: Now that we understand the importance of usability, the next question is: How do we evaluate it, and more importantly, how can we improve it? If you're asking yourself this, you've come to the right place. 📚

I'm Aman Gupta, your dedicated instructor for this course, with a deep-seated passion for UX design principles, honed over the past 12 years. I've tailored this course to guide you through the complexities of usability evaluation and improvement.

Who Should Take This Course? This comprehensive course is designed for:

• 🎨 Designers looking to enhance their skill set with practical, applicable UX principles.
• 🚀 Developers aiming to build intuitive products that are a joy to use.
• 📈 Product Managers seeking to drive product success through improved usability.
• 🚀 Startup Founders who want to ensure their MVPs meet high usability standards from the ground up.

Course Content and Methodology: In this course, you'll delve into the 10 Usability Heuristics by Jakob Nielsen, widely regarded as a cornerstone for evaluating user interfaces globally. Through real-world examples, you'll learn how to apply these heuristics effectively.

• Hands-On Learning: You won't just be absorbing theoretical knowledge; this course is packed with exercises and interface reviews that will challenge you to identify usability issues.
• Practical Application: With access to multiple exercise files and interfaces, you'll practice evaluating these interfaces and pinpointing usability problems.
• Expert Insights: I'll share my findings on the same products and interfaces for you to compare your insights and understandings.

Why Enroll in This Course? This course is not just about learning; it's about applying knowledge to real scenarios. By the end of this journey, you'll be equipped with the skills to:

• Evaluate a website or app's usability.
• Provide actionable recommendations for improvements.
• Stand out in the job market with a skillset that is highly sought after by employers during recruitment processes for UX and product development roles.

Join Us on This Journey: If you're ready to dive into the world of UX design and research, to master Heuristic Evaluation and enhance user satisfaction, then this course is your next step. 🌟

I invite you to join me in this exciting adventure towards becoming a UX expert. Let's embark on this transformative journey together and elevate your career to new heights. See you in class! 🙌

Enroll now to transform your understanding of UX and usability, and to make an impact with your design and research skills!