A guide for managers and MBA students to master marketing theory and application
InstructorChris CroftThe curriculum covers essential strategic tools such as the SWOT Matrix, Critical Success Factors, and Porter's Competitive Advantage.
Instruction is noted for being direct and efficient, utilizing relatable examples and useful models to guide decision-making.
Editorial course preview
These 4 complementary views highlight concrete, legible examples from the course presentation.
A speaker presents to an attentive audience in a professional conference setting, featuring projection screens and organizational banners.
A medium close-up shot introduces the instructor, Chris Croft, identified by a lower-third graphic as a Management Trainer, set against a solid pink background.
This frame introduces the course audience by displaying the title 'MBAs & Professional Marketeers' alongside the subtitle 'Understanding Strategic Marketing' over a shot of the presenter.
A medium shot of the presenter introduces the topic of maximizing sales through strategic marketing, displayed clearly via on-screen text.
The content may lack the depth required for advanced practical application, focusing instead on high-altitude theoretical basics.
Some signals suggest the examples and content may feel dated, despite a recent update to pricing strategy lectures.
The curriculum aligns well with the needs of beginners and those seeking a theoretical refresher.
