Learn how to use Google Analytics to grow your business. Taught by an award-winning Digital Marketing agency owner. GA4
InstructorJoshua George
Short module lengths facilitate sustained focus during the learning process.
Instruction provides clear paths for finding specific metrics and navigating basic setup tasks.
Editorial course preview
These 3 complementary views highlight concrete, legible examples from the course presentation.
This screenshot displays the Google Analytics 4 interface, specifically highlighting the Acquisition overview report and the date range selection menu.
This screenshot displays the Campaign URL Builder tool within Google Analytics, showing the required input fields for entering a website URL and campaign parameters.
This instructional slide introduces the process of analyzing website traffic using Google Analytics, outlining a three-step approach to getting started.
Learners have noted discrepancies between the course material and current Google Tag Manager layouts or specific analytics screens. Note that these signals predated the displayed update, so the update label does not prove a correction has been made.
The curriculum lacks detailed definitions of data collection methods and end-to-end reporting examples for event tracking. Note that these signals predated the displayed update, so the update label does not prove a correction has been made.
The curriculum aligns with the goals of beginner marketers and business owners through its focus on setup and basic metrics.