The User Researcher's guide to UX discoveries

🎉 Welcome to "The User Researcher's Guide to UX Discoveries"! 🚀

Are you ready to embark on the exciting journey of conducting your own discovery in the realm of User Experience (UX)? This is the perfect course for you, whether you're a seasoned pro or just starting out in UX research. Let's dive into what this course has in store for you! 🤓

Understanding the Discovery Phase: The discovery phase is the bedrock of any successful agile UX project. It's where the magic begins, and it's crucial for organizations embracing agile project management to ensure their products and services meet user needs effectively. But what exactly does this entail? 🧐

What You'll Learn:

• The Essence of Discovery: We'll uncover what discovery is all about and why it's the cornerstone of a user-centered design process.
• Reasons for Conducting Discovery: We'll explore the objectives behind running a discovery phase and how it informs your project direction.
• The Discovery Team: You'll learn about the roles within a discovery team and how they contribute to the success of the research.
• User Recruitment: I'll guide you through the best practices for recruiting users, ensuring that the insights you gather are representative and valuable.
• Research Techniques: From user interviews to ethnographic studies, we'll cover a suite of research methods to suit different project needs.
• Presenting Findings: You'll discover how to compile and present your findings back to your team effectively, making your insights actionable.

By the end of this course, you'll be equipped to confidently guide your organization or client through their first discovery, ensuring a solid foundation for any UX project. 🛠️

Frequently Asked Questions:

01 - Do I need to be a user experience expert to take this course? 🤔

• Not at all! You'll need some basic knowledge of user research, but I'll walk you through the process in an accessible and practical way. This course is designed to give you a clear understanding of the discovery phase, complete with real-world examples from my own experience as a User Researcher. 📚

02 - I'm not a user researcher so is this relevant to me? 🌏

• Absolutely! This course is for anyone involved in the design, development, or management of products and services. Whether you're a Product Owner, Project Manager, Business Analyst, Content Designer, UX Designer, or Developer, understanding the discovery phase is essential to your role. 🤝

03 - Why have I never heard of a discovery phase? 🙇‍♂️

• It's often overlooked in less agile environments. However, I strongly believe this is a significant oversight. The discovery phase is all about understanding the problem space before diving into solutions, ensuring a more efficient and user-satisfying outcome. This course will show you why it's a critical step that can save time, reduce costs, and improve end-user satisfaction. 🎯

Templates to Kickstart Your Research: I've created a set of downloadable templates to help you document your research effectively:

• Discovery / Research Plan
• Sample Interview Framework
• Interview Write-Up Guide
• Findings Log with Sample Session Write-Up
• Persona Template
• Service Blueprint
• Journey Map
• Empathy Map
• Research Debt Report
• A Research Findings Playback Slide Deck

These templates are here to guide you, but feel free to adapt them to fit your unique research style and project needs. 📈

I'm genuinely thrilled to share my knowledge and passion for discoveries with you. Let's make the UX journey not just rewarding but also a whole lot of fun! 🎉

Enroll now and let's get started on your UX discovery adventure! 🧭