The Complete Course on Sports Sponsorship
A Detailed Look at How Sports Sponsorships Work and Their Effect on the Sports Industry
4.42 (105 reviews)
429
students
3 hours
content
Aug 2020
last update
$13.99
regular price
What you will learn
What is sports sponsorship, and how does it work?
Why do companies use sports to advertise their brands?
What types of sponsorships are there?
How did sports sponsorships first begin, and why?
How sports sponsorships have changed and adapted over the years
What role does sports sponsorship play in the marketing mix?
All about sponsors activation and its role in successful sponsorships
How do naming rights deals work, and what is their purpose?
The process of sports merchandising and how brands can deal with counterfeiting
How can a brand conduct market research the improve the effectiveness of their sponsorship?
Are sports sponsorship deals worth it for the sponsor?
What makes a sponsorship deal successful?
What factors can lead to a sponsorship being unsuccessful?
How technology is helping to improve sponsorships
In what ways is globalisation changing the sports industry and affecting the way sponsorships work?
What is digital sponsorship?
How social media is affecting the world of sports sponsorship
Future trends in sports sponsorship
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3128094
udemy ID
14/05/2020
course created date
29/05/2020
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