Service Design Masterclass - User Research Fundamentals
Why take this course?
🚀 Service Design Masterclass - Complete User Research Guide & Techniques 🎓
Welcome to Your User Research Journey!
🚀 Unlock the Secrets of User Research 🧐
Dive into our comprehensive course and master the art of conducting user research with in-depth insights, encompassing theory, techniques, case studies, frameworks, and much more. Whether you're a seasoned professional or new to the field, this course is tailored to enhance your user research skills and take your service design projects to the next level.
Why User Research Matters 🤔
User research is the backbone of successful service design. By deeply understanding your users' behaviors, needs, and preferences, you can craft products and services that are not only functional but also delightful. This course will guide you through the process of designing with the user at the heart, ensuring your solutions are both innovative and user-centric.
What Will You Learn? 📚
In our Service Design Masterclass, you'll explore the following key chapters:
- Understanding Service Design: Discover why Service Design is pivotal for businesses in today's competitive marketplace.
- User Research Scope & Questions: Define clear, actionable research questions to guide your exploration of user needs and behaviors.
- Research Planning: Plan and structure your user research effectively, ensuring you stay focused on your objectives and scope.
- Data Collection Methods: Learn about various methods to gather data, including desk research, self-ethnographic research, and engaging directly with participants.
- User Research Deliverables: Turn insights into action through effective deliverables like user journeys and comprehensive reports.
- Leveraging Deliverables: See how user research findings can be applied to enhance service design and drive meaningful improvements.
- Real-Life Case Studies: Learn from practical examples, analyzing the strategies and solutions used in real-world scenarios.
- Project Time: Apply your learning through a hands-on project, solidifying your understanding of user research techniques.
- (Bonus Lecture) Stakeholder management: Gain insights into managing stakeholders with tools like RACI and the Power-interest matrix to ensure project success.
Why Choose This Course? 🏅
- Expert Instructor: Thibault Dubois brings extensive experience from his role as a consultant in one of the largest consulting firms, where he conducted numerous user research engagements alongside product managers, service designers, and product owners.
- Practical Approach: While theory is important, we emphasize its practical application. The course includes real-life cases and a project to help you internalize the concepts.
- Handouts & Resources: Access valuable resources and tools that will support your learning journey and be applicable in your professional projects.
- Available Support: Benefit from personalized assistance whenever you have questions or need guidance throughout the course.
🎈 Enroll Now to Transform Your Career! 🎓
Embark on a transformative learning experience and become a proficient user researcher with the skills and knowledge to create impactful service design solutions. This is your opportunity to elevate your career and make significant contributions to the world of design and innovation.
Don't wait, enroll in our Service Design Masterclass today and take your first step towards becoming an expert in user research and design! 🚀🎉
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