How Germany won the World Cup of Nation Branding
How Germany reinvented her Country Brand during the FIFA World Cup through Experiential Marketing and Brand Advocacy
4.11 (51 reviews)
5 443
students
3 hours
content
Dec 2013
last update
FREE
regular price
What you will learn
To understand the key drivers of national Brand Image
To identify the primary Archetype of the Country Brand
To coin a Brand Promise that is genuine and authentic
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103078
udemy ID
08/10/2013
course created date
24/12/2019
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