Customer Analytics in SPSS
Identify your best customers and increase response rates, customer loyalty and profits
4.38 (107 reviews)
22 851
students
3 hours
content
Nov 2018
last update
$13.99
regular price
What you will learn
Perform RFM analyses (recency, frequency, monetary value)
Perform complex market segmentations using an advanced clustering method
Generate profiles of the customers who responded to the past offers
Identify the top responding geographical areas (postal codes)
Estimate the contact probability of purchase and select the contacts with the greatest probabilities
Predict the probability of purchase for new customers
Compare campaign effectiveness (in terms of response rate)
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1424570
udemy ID
07/11/2017
course created date
09/07/2019
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