Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact
InstructorSteve HouraghanThe curriculum covers essential internal branding components including purpose, vision, mission, and values, alongside a structured approach to market positioning.
Editorial course preview
These 3 complementary views highlight concrete, legible examples from the course presentation.
This course slide defines vision, mission, and values as key brand elements and provides an exercise to review existing identity statements for relevance.
This title card introduces a module on tools and techniques for positioning a brand effectively, providing structural context for the branding strategy lesson.
This visual composition displays the Tyson brand identity centered within a montage of culinary photography, illustrating the connection between corporate branding and product presentation.
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The course provides specific 'TAKE ACTION' segments and downloadable resources to assist in the development process.
The course provides specific 'TAKE ACTION' segments and downloadable resources to assist in the development process.
The curriculum lacks explicit instruction on how to conduct the actual research required for strategy development, leaving some technical execution to the learner.
One signal suggests the content can feel heavy, noting a need for more granular procedures and examples to aid digestion.
The curriculum aligns with the stated goals of entrepreneurs and brand designers.