Everything you need to know to be successful at PR in a digital (and AI-powered) world
InstructorHeather Baker, MBAThe curriculum spans essential PR pillars including strategic planning, media relations workflows, and crisis communications management.
Practical activities incorporate generative AI for tasks like generating story ideas and crafting media pitches.
Editorial course preview
These 4 complementary views highlight concrete, legible examples from the course presentation.
This instructional slide outlines the essential structural components of a media release, including headings, dates, and body paragraphs.
This activity slide from the Public Relations Masterclass challenges students to develop a one-page PR strategy and plan for their own business or ExactCal.
This visual breakdown illustrates the three core pillars of public relations media: print publications, broadcast channels, and online digital platforms.
This visual case study highlights real-world public relations examples, including social media branding for a brewery and a specific seatbelt safety advertising campaign.
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The curriculum aligns with the target of beginners through its coverage of fundamental PR processes.