The Ultimate Google Tag Manager Course: Beginner to Advanced
Learn to Implement and Manage Tags, Triggers, Variables, and Advanced Tracking Techniques to Optimize Your Website!
4.72 (174 reviews)
8 732
students
2.5 hours
content
Mar 2025
last update
$19.99
regular price
What you will learn
Setup Google Tag Manager In Different CMS And e-Commerce Platforms (Wordpress, Shopify, Squarespace, ...)
Deploy Facebook, Google Ads Remarketing, LinkedIn And Other Third-Party Tracking Pixels With Google Tag Manager.
Send Values To Custom Dimensions And Events In Google Analytics 4.
Import And Export Tags From One Google Tag Manager Account To Another.
Achieve Google Analytics 4 Event Tracking With Parameters.
Learn How To Use Data Layer To Track Certain Actions.
Learn How To Deploy Various Tags And Track Them In Google Analytics 4 (GA4).
Track Conversions, Auto Events, File Downloads, Link Clicks, button Clicks…
Learn About Scroll Triggers, Time Triggers, Custom Variables And More...
Install A Wide Array Of Marketing Tools Without The Need For A Developer.
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Our Verdict
The Ultimate Google Tag Manager Course: Beginner to Advanced provides extensive coverage of the tool's features, but its strengths lie in practical implementation. While some explanations could be improved, the debugging and tag testing sections prove invaluable for mastering GTM. However, this course may not offer a holistic view or delve deeply into specific integrations.
What We Liked
- This course offers an in-depth exploration of Google Tag Manager, covering both basic and advanced features through real-world implementations.
- An extensive section on debugging and tag testing provides learners with essential skills to ensure proper functioning and optimization.
- The curriculum includes a wide range of topics such as GTM installation methods on popular platforms, variable creation, trigger types, and data layer usage.
- Learners appreciate the practical exercises and hands-on examples, making the learning experience engaging and effective.
Potential Drawbacks
- Some users find the explanations lack detail, resulting in a need to rely on external resources for further clarification.
- The course's structure focuses more on individual features without showing the bigger picture of GTM's role in marketing strategies.
- Occasionally, certain sections may become outdated due to Google Tag Manager's frequent updates and changes.
- Limited coverage of specific integrations may leave advanced users wanting more.
6078549
udemy ID
17/07/2024
course created date
21/07/2024
course indexed date
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