The Complete Marketing Strategy with Hands-on Exercises

🎓 Become a Marketing Expert from Zero 🚀

Learn from an Awarded Marketing Expert with experience in Fortune Global 500 Companies

Are you ready to transform your marketing knowledge into actionable skills that drive real business results? "The Complete Marketing Strategy with Hands-on Exercises" is meticulously crafted to bridge the gap between theory and practice. This course is a game-changer for anyone looking to master the art of marketing, from beginners to seasoned professionals. 🌟

Why is This Course Unique?

Unlike other courses that leave you swimming in theoretical knowledge without practical application, our curriculum is designed to provide you with 25 data-driven hands-on exercises. These exercises range from developing financial business cases and writing marketing briefs to designing products and determining optimal pricing strategies. We ensure that the skills and concepts you learn are not only understood but also remembered for a lifetime.

Is This Course Right for You?

Whether you're a student, someone transitioning into marketing, or an experienced marketer looking to refine your skills - this course is tailored for all. It will equip you with the expertise to be potentially hired as a business expert in Marketing, Product, or Brand Management. Entrepreneurs will benefit immensely by learning how to grow their own businesses and sales through effective marketing efforts. 🛍️

What Will You Learn?

Here's a glimpse of what our comprehensive curriculum covers:

1. Building a Marketing Mix 🎨

   • Master the 4P's with real-life examples that resonate with your brand.

2. Targeting Right Customers 🎯

   • Deep dive into market segmentation with data exercises to pinpoint your ideal customer.

3. Understanding Customer Needs 🤝

   • Conduct marketing research using question examples that guide you to grasp customer insights.

4. Designing the Right Product 🛠️

   • Engage in a product design exercise tailored to meet your target customer's needs.

5. Launching a New Product 🚀

   • Develop a go-to-market strategy, perform competitive analysis, and craft compelling value propositions with case studies.

6. Deciding Right Price 💸

   • Analyze demand curves and explore price elasticity through exercises that reveal the psychology behind pricing decisions.

7. Psychological Pricing Strategies 🧠

   • Explore Prospect Theory and engage in campaign exercises to master pricing mind games.

8. Building a Financial Business Case 📊

   • Work through a full structure and detailed exercise to create a robust financial business case.

9. Promoting Your Product 📢

   • Learn the ins and outs of marketing communications, digital marketing campaigns, and understand key marketing terms.

10. Writing Perfect Marketing Briefs ✍️

    • Follow a structured approach to write marketing briefs that clearly communicate your vision and objectives.

11. Increasing Customer Value 💫

    • Utilize frameworks like CVM and calculate Customer Lifetime Value with practical exercises.

12. Minimizing Churn/Disconnection 🔄

    • Implement Big Data models and correlation matrices to reduce customer turnover.

13. Building a Perfect Customer Life Cycle ♻️

    • Structure real-life brand exercises to enhance the lifecycle stages of your customers.

14. Building Successful Campaigns 🏆

    • Learn personalized marketing and apply it through campaign examples that drive engagement and sales.

Extra: How to Innovate? 💡

• Employ the Fishbone Technic and explore hyper-personalization in marketing with real-life examples.

Extra: How to use Microsoft Excel? 📋

• Gain proficiency in essential formulas, If functions, PivotTables, and Vlookup - tools that are indispensable for marketers.

Embark on your journey to becoming a marketing virtuoso today! 🌐🎓

Enroll now and transform your career with hands-on expertise that will set you apart in the dynamic world of marketing. 🚀✨