The Branding Masterclass The Entire Brand Design Process

Sketching, Graphic Design, Logo Design, Brand Voice, Color & Typographic Systems, Portfolio and Client Presentations

4.66 (4956 reviews)

Udemy

platform

English

language

Graphic Design

What you will learn

The Entire Branding Process from Sketch to Finished Client Presentation

Understand Everything About Client Briefs

Learn to Ask the Right Questions to the Client

Learn to Conduct Client and Competitor Research

Find Your Target Audience and Product Customer Profiles and Personas

Find Your Style Direction and Produce Stylescapes, Moodboards and Other Presentations

Find a Brand’s Position in the Market

Work through Word Association Exercises, Word Mapping and Learn HOW to Brainstorm

Learn How to Sketch and Sketch Various Concepts

Learn How to Select Concepts for Further Development

Work through the ENTIRE Logo Design Process

Learn How to Choose the Right Typeface

Develop a Typographic System

Create a Flexible Color System

Understanding Color Psychology and its Effect on Brand Design

Working with Projects and Mockups to Further Develop Color Palettes

Applying Our Brand Systems to Real World Projects like T-Shirt and Bag Designs

Learn How to Write Ad Copy for your Brand

Creating and Writing your Brand Voice and Language

Create Photography Rules for Brands

Create a Full Client Presentation

Creating a Behance Portfolio Case Study

Understanding the Basics of Brand Standards and Brand Guidelines

Course Gallery

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Comidoc Review

Our Verdict

The Branding Masterclass is an engaging and comprehensive course teaching the entire process from research to client presentation. With its wealth of real-life examples, case studies, and highly actionable resources, learners can expect valuable insights into this essential aspect of design. Though some areas cater more towards beginners and fundamental concepts aren't always explored in depth, the engaging communication style and vast array of covered topics serve to empower designers seeking a thorough understanding of branding design.

What We Liked

Covers the entire brand design process from research to client presentation
High-quality real-life examples, case studies and actionable resources
Engaging teaching style with clear audio and top-notch visuals
Highly comprehensive, showcasing a wide array of valuable branding concepts

Potential Drawbacks

Some concepts lack in-depth explanations, catering more to beginners
Overuse of certain phrases such as 'kind of' can be distracting for some users
Lacks insights on up-to-date online tools to facilitate branding processes
Occasionally skims through fundamental design principles in the practical applications