SaaS Metrics Fundamentals for Managers, Founders & Investors

The Most Comprehensive Course on SaaS Metrics: Bookings, ARR, Churn, Retention, LTV, CAC, Unit Economics and Dashboard

4.57 (1604 reviews)

Udemy

platform

English

language

Management

What you will learn

Measure and Track the Right SaaS Metrics FREE DASHBOARD TEMPLATE INCLUDED

Articulate the SaaS Business Model

Analyze SaaS Business Trends

Interpret SaaS Metrics Performance and Discuss Meaning and Implications

Draw Insights and Conclusions from SaaS Metrics Performance

Break down ARR Momentum Trends: New, Expansion, Downsell and Churn

Present SaaS Metrics in a Beautiful Dashboard that Tells the Story

Answer Questions at your Next SaaS Company Interview

Bookings (TCV/ACV)

Annual Recurring Revenue (ARR)

Revenue

Retention and Churn Rates (Customer vs Dollar-Based, Gross vs Net)

Renewal Rates

Cohort Analysis

Customer Life Time Value (LTV)

Customer Acquisition Cost (CAC) and CAC Payback Period

LTV/CAC Ratio

SaaS Magic Number

SaaS Financial Model

Profitability, Gross/Operating/Free Cash Flow Margin

Rule of 40

Course Gallery

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Comidoc Review

Our Verdict

With a strong emphasis on the fundamentals of SaaS metrics, this course equips managers, founders, and investors with crucial KPI tracking tools through engaging presentations and real-life examples. While there's room for expansion upon some topics, 'SaaS Metrics Fundamentals for Managers, Founders & Investors' successfully fosters a solid understanding of SaaS businesses and their key performance indicators.

What We Liked

Provides a thorough overview of essential SaaS metrics, such as Bookings, ARR, Churn, Retention, LTV, CAC, and Unit Economics
The course includes a free dashboard template, allowing for hands-on experience in tracking and presenting key SaaS KPIs
Instructor's engaging presentation style and use of real-life examples facilitate understanding of complex concepts
Comprehensive coverage of the SaaS business model, financial model, and profitability analysis

Potential Drawbacks

Lacks in-depth exploration of the impact of specific metrics on decision-making processes
Partial video content in Part 3 might affect engagement for some learners
'CAC Payback Period' and 'SaaS Magic Number' are briefly discussed, but could benefit from more coverage
Marginal CAC for SaaS and its significance in optimal Customer Acquisition Cost (CAC) determination is not addressed