SaaS Masterclass: Sales, Marketing and Growth Metrics (2025)

🌟 SaaS Masterclass: Sales, Marketing & Growth Metrics 🌟

Welcome to the comprehensive course on Software as a Service (SaaS) metrics that every Product Manager and Startup Founder should master! 🚀

Course Description

Building a Software as a Service (SAAS) company can be daunting, but fear not! This course is meticulously designed to make the journey easier for you. With a focus on critical SAAS Marketing and Growth Metrics such as CAC, CLV, LTV, Churn, NPS, and KPIs related to growth and retention, this masterclass will equip you with the knowledge and tools you need to thrive in the competitive SaaS landscape.

Module 1: SAAS Basics 📚

Dive into the foundational aspects of SaaS:

• What is SaaS and how does it differ from IaaS, PaaS?
• The history and future potential of SaaS.
• The benefits of adopting a SaaS model for E-commerce and building headless e-commerce with SaaS.
• Various categories of startups and the types of SaaS products and companies.
• Why SaaS is particularly attractive to investors.

Module 2: SAAS Business Model Innovation 💡

Explore the essentials of a SAAS business model:

• Introduction to the SAAS business model and its uniqueness.
• Strategies for customer segmentation, especially targeting enterprises as a startup.
• Business model innovation in SaaS and how it can create value.

Module 3: SAAS Business Model 💼

Understand the different types of SAAS business models and their strategies:

• Examples of various SAAS business models, including subscription and pay as you go models.
• Pricing strategies such as tiered pricing, pay per user, and freemium models.
• Affiliate business models and their programs in the context of SaaS.

Module 4: SAAS Marketing and Growth Metrics 📈

Become proficient in SaaS growth metrics:

• An introduction to SaaS growth, understanding unique visitors, signups, and B2B leads.
• Types of bookings, ACV/TCV, contract length, renewal bookings, churn, and customer lifetime value (CLV).
• Unit economics, net dollar retention, the rule of 40, SAAS magic number, and how to calculate SaaS valuation.
• Gross and contribution margins, market size (TAM, SAM, SOM), and much more!

What You'll Learn

By the end of this course, you will have a solid understanding of:

• SAAS Fundamentals: The core concepts that form the bedrock of any successful SaaS business.
• Business Model Strategies: The different approaches to monetize your SaaS product and what pricing strategy might work best for you.
• Marketing & Growth Metrics: Key performance indicators (KPIs) to track, understand, and leverage to grow your user base and revenue.
• Financial Insights: How to analyze financial metrics like churn, LTV, CAC, and more to make informed business decisions.
• Market Analysis: Identifying and targeting the right market size for your product.

This course is your blueprint to navigating the complex and dynamic world of SaaS. Join us and transform your understanding of software as a service! 🖥️🚀

Enroll now and embark on this transformative learning journey with Navdeep Yadav, your expert course instructor, guiding you every step of the way. Let's build successful SaaS businesses together! 🤝🎉