Public Relations for Startups | Dekker Fraser

🚀 Public Relations for Startups | Dekker Fraser 🎓

Course Headline:

Unlock the Power of PR to Skyrocket Your Startup's Success! 🚀

Course Description:

Dive into the dynamic world of public relations (PR) specifically tailored for startups with our comprehensive online course led by the expert, Dekker Fraser, MBA. This isn't just another theory-based class; it's a treasure trove of real-world strategies and insights designed to help your startup capture attention, generate buzz, and thrive in a competitive marketplace. 🌟

Key Public Relations Learnings:

Essential PR Strategies for Startups:

• 💥 Case Study Highlight: Discover how one company skyrocketed to $1M in sales within just 12 days, all thanks to a clever PR strategy.
• Dekker's 3S Formula for Startup PR: Learn the art of Soliciting, the power of Storytelling, and the science of Scaling your public relations efforts.
• Maximizing Media Attention: Explore cost-effective ways to attract media attention, even with a shoestring budget.
• Crisis Communication Mastery: Navigate PR crises with confidence and maintain your startup's reputation.
• Award-Winning Techniques: Unlock the secret to winning prestigious awards that not only recognize your achievements but also drive sales.
• Creative PR Hacks: Get inspired by unconventional approaches to achieve viral PR for your startup.
• Leveraging Startup Advantages: Capitalize on the unique advantages startups have to grab public relations spotlight.
• Real-World Case Studies and Tutorials: Learn from Dekker's actual success stories in public relations.
• Growth Hacking Tactics: Implement growth hacks like advertising, direct mail pitches to journalists, and more to enhance your PR efforts.
• SEO & Public Relations Synergy: Master the art of integrating SEO with PR for a potent digital presence.
• Brand Association Techniques: Learn how to associate your startup with larger brands for greater media attention.
• Podcast and Influencer Marketing: Tap into these powerful channels to amplify your message.
• Building and Automating Media Outreach Lists: Streamline your PR process with effective list management tools.
• Research Skills: Become a pro at researching media outlets and journalists to tailor your pitches perfectly.
• Latest PR Tools: Get hands-on experience with modern tools like Sparktoro, Lemlist, LeadEnforce, and LinkedIn to optimize your PR approach.
• Writing a Winning Press Release: Craft compelling press releases that grab the attention of media and influencers.
• Storytelling for Maximum Reach: Learn which types of stories resonate best with audiences.
• Interview Skills: Master the art of being interviewed and represent your startup effectively.
• Journalist Relationships: Forge strong relationships with journalists to open doors for your pitches.
• Content Creation & Thought Leadership: Establish your startup as a thought leader in its industry.
• Influencer Relations: Learn how to engage with influencers to amplify your PR campaigns.
• Scaling Your PR Campaigns: Grow your PR efforts efficiently and effectively for maximum impact.
• Real Examples of Effective PR: See actual examples of successful public relations for product launches, personal branding, and more! 🌐📈

Instructor Profile:

Dekker Fraser is not just any educator; he's a seasoned marketing maestro with a wealth of experience that spans from leading PR campaigns at Google accelerators to consulting for countless startups. His academic credentials are equally impressive, with an MBA from Kellogg School of Management (the #1 ranked business school for marketing) and additional training from Northwestern's Medill School of Journalism and Columbia Business School. Dekker's expertise is not just theoretical; it's battle-tested in the real world of public relations, making him the ideal mentor for your startup's PR journey. 🎓🌍

Enroll now and embark on a transformative journey with "Public Relations for Startups | Dekker Fraser" to elevate your startup's presence in the digital landscape! 🚀💬🌟