Complete Programmatic Advertising Course With Tool - 2025

Based on the detailed description you provided, here's a summary of what the Programmatic Advertising Master Course covers:

Course Overview:

1. Introduction to Programmatic Advertising:

   • What is programmatic advertising?
   • The evolution and current state of programmatic.

2. Programmatic Ad Formats:

   • Programmatic Display Ads
   • Programmatic Native Ads
   • Programmatic TV Ads
   • Programmatic Audio Ads
   • Programmatic Digital Out-Of-Home (DOOH) Ads

3. Targeting Strategies for Advertisers:

   • Contextual Targeting
   • Placement Targeting
   • Demographics Targeting
   • Geo-Targeting
   • Lookalike / AI Audience Targeting
   • 3rd-Party Audience Segment Targeting
   • Layered Targeting
   • Standard, Dynamic, and Custom Remarketing

4. Creating a Media Plan:

   • Understanding the process of creating a media plan.
   • The role of ad operations in executing a media plan.

5. Ad Operations for Advertisers:

   • Managing ad inventory, increasing ad viewability, and maximizing ad revenues.
   • Implementation of Ads.txt (Authorized Digital Sellers)
   • Dealing with privacy laws
   • Cookieless tracking with Universal IDs
   • Header Bidding
   • Price Floor Optimisation
   • Ad Inventory Optimisation Tactics
   • Sticky / Docked Ad Spaces
   • Responsive Ad Spaces
   • Ad Refresh Tactic

6. Challenges in Programmatic Advertising:

   • Reducing ad tech tax
   • Avoiding price inflations in auctions
   • Addressing the impact of ad blockers and solutions
   • Navigating this complex landscape

7. New Developments in Programmatic Advertising:

   • Artificial Intelligence (AI)
   • Machine Learning (ML)
   • Augmented Reality (AR) and Virtual Reality (VR) Ads
   • Blockchain and Decentralized Programmatic Advertising

8. Who is this course for?

   • Digital Marketing Professionals
   • Programmatic Advertisers
   • Traditional Marketing Professionals
   • Sales, PR, Communication, Creative & IT Professionals
   • Entrepreneurs & Business Owners

9. Why take this course?

   • High-quality and well-structured content
   • No fluffing – directly to the point
   • Coverage of both advertiser and publisher perspectives
   • Advance your career in digital advertising
   • Learn on-the-go with a mobile application
   • 30-day money-back guarantee

Key Features:

• Well-designed presentations and illustrated examples.
• A comprehensive, over 5-hour course.
• A certificate of completion upon finishing the course.
• Accessible via a mobile app for learning on any device.
• A 30-day money-back guarantee if you’re not satisfied with the course.

Why this course?

This course is designed to provide comprehensive knowledge on programmatic advertising from both an advertiser's and publisher's perspective, ensuring a well-rounded understanding of the ecosystem. It's tailored for professionals looking to advance their careers in digital marketing, as well as business owners aiming to leverage programmatic advertising effectively. The course is structured to minimize fluff and maximize valuable insights, with learning materials accessible on mobile devices, adding flexibility for learners. The promise of a money-back guarantee if unsatisfied provides confidence to potential students that their investment is secure.