Editorial course preview
What the public course preview actually shows
These 4 complementary views highlight concrete, legible examples from the course presentation.
A screenshot of the Dataxu Demand-Side Platform interface showing campaign settings, budget allocation, and inventory utilization metrics.
This comprehensive ecosystem map visualizes the complex relationships between key programmatic advertising participants, including agencies, exchanges, and data platforms.
This slide outlines the various formats of programmatic advertising, featuring icons for display, video, native, TV, audio, and digital out-of-home ads.
This slide introduces the course instructor Alex Vasileiadis, highlighting his credentials such as managing millions in ad spend and running campaigns across multiple countries.