Introduction to Programmatic Advertising
The most comprehensive introductory course on programmatic advertising that you will find on the internet.
4.41 (446 reviews)
1 200
students
2.5 hours
content
Jan 2020
last update
$13.99
regular price
What you will learn
Understand what Programmatic Advertising really is
Learn the fundamentals of digital and programmatic advertising auctions
Know and understand the various components in the programmatic advertising ecosystem - DSPs, SSPs, ad exchanges, ad networks etc.
Get up to speed with programmatic advertising terminology - frequency capping, ATF, BTF, RON, ROS
Understand first, second & third party data
Understand what brand safety is and why it is a key concern for marketers today
Learn all about digital advertising fraud, why ad fraud exists and what you can do to detect and combat it
Understand the concept of viewability in digital advertising
Learn the four types of programmatic advertising - open auctions, private auctions, preferred deals and programmatic guaranteed deals
Learn about the publisher waterfall - how publishers prioritize their inventory.
Learn the pros and cons of each type of programmatic advertising
Get an overview of the Google Programmatic Ecosystem - the different components, their old and new names and the functions of each component
Understand what really makes programmatic advertising different from advertising on the Google Display Network through Google Ads
Learn from programmatic advertising success stories and case studies from different brands
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2159440
udemy ID
18/01/2019
course created date
17/10/2019
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