Professional Diploma: Customer Centricity & Design Thinking

🎓 Professional Diploma in Customer Centricity & Design Thinking
🎓 by MTF Institute of Management, Technology and Finance

Course Overview:

Welcome to the Professional Diploma in Customer Centricity & Design Thinking by MTF Institute, a comprehensive online course that blends the essence of customer-focused strategies with innovative design thinking methodologies. This diploma is crafted for professionals aiming to elevate their expertise and stay ahead in today's competitive business landscape.

What You'll Learn:

🏫 Research Methodologies in Strategy and Product Development

Our course materials include a wealth of video content comparable to our course on "Research Methodologies in Strategy and Product Development," with additional articles for a more enriched learning experience.

Institute Background:

• MTF Institute of Management, Technology and Finance is a global educational leader headquartered in Lisbon, Portugal, offering hybrid (on-campus and online) education across Business & Administration, Science & Technology, Banking & Finance.
• MTF R&D center focuses on pioneering research areas such as Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
• MTF boasts partnerships with industry giants like IBM, Intel, Microsoft and is a member of the Portuguese Chamber of Commerce and Industry, residing within "The Fintech House of Portugal." With a presence in 208 countries, MTF Institute has educated over 400,000 students worldwide.

Course Author:

Alex Amoroso

A distinguished academic and industry expert, Alex Amoroso's journey through academia and the business world has equipped her with a profound understanding of research methodologies, strategy formulation, and product development. Her impressive achievements include:

• A Doctorate Degree from the School of Social Sciences and Politics in Lisbon, where she was awarded distinction and honour for her research.
• Teaching roles at esteemed institutions like EIMT in Zurich, Switzerland, imparting advanced instruction to doctoral students.
• Leading the Product Development academic domain at MTF Institute, merging academic theory with practical business solutions.

Key Learning Points:

Empathy

Learn to deeply understand the people you're designing for by walking a mile in their shoes and experiencing their world from within. This is the cornerstone of both customer centricity and design thinking.

Iteration

Neither process is straightforward; they are both iterative. You will learn to adapt, refine your ideas, and continuously improve through ongoing feedback and testing.

Testing

Real-world validation is critical. Testing with real customers ensures that what you're creating is not only theoretically sound but also practically desirable and effective.

The Importance:

For Companies:

Customer centricity and design thinking are vital for:

• Increasing Customer Satisfaction and Loyalty by aligning your products or services with what your customers truly want.
• Improving Innovation by developing new offerings that have a higher chance of success in the market.
• Reducing Costs by avoiding expensive mistakes through better upfront understanding of customer needs.

For Careers:

Acquiring these skills will make you:

• More Marketable as an individual who can think creatively and solve problems with a customer-centric perspective.
• Stand Out to Employers by possessing the ability to consider both the desirability and feasibility of solutions.
• Better Problem Solvers with a holistic approach that is essential in today's business environment.

Join us at MTF Institute for this transformative learning journey that will empower you with customer centricity and design thinking skills, setting you on the path to becoming a leader in innovation and strategy within your industry. 🌟