Product Management for Maximum Impact

🎓 Product Management for Maximum Impact 🎓

Your Instructor: Vasily Starostenko

Vasily brings a wealth of knowledge from his extensive experience in product management across startups and large Silicon Valley companies. His real-world insights will guide you through the intricacies of successful product management.

Course Description:

In this comprehensive course, we delve into the essence of what products are and how they are managed effectively. You'll discover the pivotal role of a Product Manager (PM) and understand the critical skills and responsibilities that set apart an excellent PM from an average one.

Key Topics Covered:

• Who is a Product Manager? We explore the identity of a PM, their core responsibilities, and the broad skill set they need to possess, including customer insights, market understanding, data analysis, and more.

• Making an Effective PM: We discuss the qualities that make a PM stand out, such as passion for product, strategic thinking, creativity, execution, leadership, and cross-functional savvy.

Understanding Product Lifecycle Stages:

We take a deep dive into how strategy is set for New Products, Growth Products, and Mature Products. The lifecycle of a product significantly influences priorities and the approach to managing each stage.

For each stage, we will define key success formulas that are essential for measuring the right things and building a Product Strategy that drives success:

1. New Product Success is a function of Market, Team, Product, and Luck. 🎰
2. Growth Product Success is measured by the Number of Customers, Growth Rate, Virality (K factor), and more. 🚀
3. Mature Product Success is evaluated through Customer Lifetime Value (LTV), Revenue, Gross Margin, Retention, and Customer Acquisition Cost (CAC). 🏆

Course Target Audience:

This course is tailored for students and business enthusiasts eager to understand what the role of a Product Manager entails. It's perfect for those with a basic grasp of the business world who aspire to be successful product strategists. Whether you're looking to apply these concepts to your own business or product, this class will provide you with the knowledge and tools you need.

Course Goals:

• Explain key concepts around Product Management and Strategy 📚
• Illustrate both qualitative and quantitative aspects of Product Management, emphasizing their critical importance in the field. 📊
• Define success for each stage of the product lifecycle: New, Growth, and Mature products. 🌱➡️🚀➡️🏢

What This Course Is Not About:

This course is not focused on:

• Deciding if the Product Manager job is right for you ❌
• Securing a Product Manager role ❌
• Acquiring skills to become a successful product manager ❌

Join us on this journey to master the art of Product Management and create maximum impact in the world of products! 🌟