Marketing Psychology & Neuromarketing with Dekker

Marketing Psychology: Consumer Behavior | Consumer Psychology | Psychological Marketing | Neuromarketing Persuasion

4.51 (751 reviews)

Udemy

platform

English

language

Marketing Fundamentals

What you will learn

Product Marketing Psychology

Consumer Psychology

Consumer Behavior

Psychological Marketing

Behavior Marketing

Psychology

Marketing Psychology

Course Gallery

Marketing Psychology & Neuromarketing with Dekker – Screenshot 2 — Screenshot 2 – Marketing Psychology & Neuromarketing with Dekker

Marketing Psychology & Neuromarketing with Dekker – Screenshot 3 — Screenshot 3 – Marketing Psychology & Neuromarketing with Dekker

Marketing Psychology & Neuromarketing with Dekker – Screenshot 4 — Screenshot 4 – Marketing Psychology & Neuromarketing with Dekker

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Comidoc Review

Our Verdict

Dive into marketing psychology and neuromarketing with this engaging course by Dekker. While it provides a strong foundation in consumer behavior, psychological marketing, and behavior marketing, some students crave more in-depth content to truly master these topics. Despite the occasional issues with audio quality and confusing structures, learners appreciate practical advice and real-world knowledge that can be applied in various marketing initiatives. Overall, an excellent starting point for anyone seeking a comprehensive understanding of this crucial area that combines psychology with modern marketing practices.

What We Liked

Comprehensive introduction to marketing psychology & neuromarketing, covering key concepts such as consumer behavior, psychological marketing, and behavior marketing.
Practical advice and real-world knowledge make the content engaging and applicable to various marketing initiatives.
Instructor's expertise in marketing provides valuable insights into human and buying psychology, enhancing understanding of customer behavior.
Well-paced format with a thorough exploration of important ideas, offering helpful tips and best practices for learners.

Potential Drawbacks

Occasionally basic or superficial content that might be more suitable for beginners, as some experienced students found it obvious or contradictory.
Limited depth in exploring human and buying psychology; those seeking advanced knowledge may need additional resources to delve deeper.
Some lecture orderings felt confusing or disjointed at the beginning of the course.
Production quality varies, with inconsistent sound quality affecting overall user experience.