Branding & Brand Management with Dekker: Branding Strategy+

🚀 Course Headline: 🎓 "Branding Guide MBA Level: Master Brand Management, Strategy, & Building" with Dekker Fraser, MBA
🏫 Your Instructor: Dekker Fraser, an experienced Global Brand Manager at Sony PlayStation and a brand management expert who has studied under the tutelage of marketing icon Philip Kotler at Kellogg School of Management.

🎉 Why Take This Course? 🌟

Top MBAs are not just degrees; they're gateways to elite business knowledge, but they come with a hefty price tag and competitive admissions. Our Branding & Brand Management course condenses the essence of an MBA-level education into a comprehensive online program that is accessible to all. Whether you're a marketing services provider looking to gain a sophisticated edge, a marketing manager seeking strategic mastery, or a startup founder aiming to launch your company onto the global stage, this course is your ticket to branding prowess.

📚 What You'll Learn:

• Foundational Knowledge: Gain an MBA-level understanding of what drives successful branding and brand management.
• Real-World Experience: Leverage Dekker Fraser's hands-on experience across the USA, UK, Japan, and Canada with global brands.
• Branding Strategy & Tactics: Discover effective strategies and tactics to enhance brand awareness, revenue, share of voice, reach, and frequency.
• Case Studies & Lessons: Dive into detailed case studies, such as the luxury brand management and fashion marketing leader Lacoste, to understand key lessons in fast brand growth and influential partnerships.
• Market Penetration & Credibility: Learn how to quickly penetrate new markets and establish your brand's credibility through effective associations.
• Comprehensive Strategy Development: Develop a robust branding strategy tailored for both B2C and B2B marketplaces.

🎯 Key Branding Sections:

1. Brand Growth Mechanics: Understand the science behind successful brand growth.
2. Lacoste's Brand Management Lessons: Learn from one of the world's most iconic luxury brands.
3. Strategic Branding: Craft a compelling branding strategy that stands out.
4. Tactical Branding: Implement effective branding tactics that drive results.
5. Macro Business Perspective: Gain insights into how branding fits within the larger business context.
6. Raising Brand Awareness: Master techniques to make your brand visible and memorable.
7. B2B Branding: Learn the nuances of building a brand in the B2B space.
8. Personal Branding: Elevate your personal brand for career advancement or entrepreneurial ventures.

🚀 Course Highlights:

• Influential Insights: Draw from Dekker Fraser's academic background and practical experience, including his studies under marketing guru Philip Kotler and his professional journey.
• Debunking Myths: Cut through the noise of unreliable Internet resources and get straight facts about branding.
• FMCG / CPG Brand Management: Understand the unique challenges and strategies in fast-moving consumer goods (FMCG) brand management.
• B2B Dynamics: Explore the drivers behind B2B brand management and how they differ from B2C.
• Word-of-Mouth Mastery: Learn to drive word-of-mouth effectively to amplify your brand's reach and reputation.
• Efficient Advertising Channels: Utilize Facebook and LinkedIn to your advantage for brand advertising.
• Market Entry Strategies: Discover how to successfully enter a new market and build credibility from the ground up.

📈 Join 10,000s of Aspiring Brand Managers! 🌐

This course is not just a guide; it's an immersive experience that will transform the way you think about and approach branding. Whether you're looking to enhance your personal brand, grow a startup, or refine a global brand's strategy, this MBA-level course covers everything you need to know to achieve branding success. Enroll now and take the first step towards becoming a branding expert! 🎓✨

Ready to elevate your branding knowledge? Click "Enroll" to start your journey today with Dekker Fraser, MBA. 🔗 Enroll Now