Marketing Management 101: Essential Skills and Techniques

Understanding the Core Principles and Strategies of Modern Marketing. Developing and Implementing a Marketing Strategy.
3.93 (23 reviews)
Udemy
platform
English
language
Digital Marketing
category
Marketing Management 101: Essential Skills and Techniques
6 190
students
2 hours
content
Sep 2023
last update
$13.99
regular price

What you will learn

Understanding Marketing Strategy and Planning: Students will learn how to develop a strategic marketing plan, including objectives, target market analysis.

Theory of Consumer Behavior: Students will understand why consumers make decisions and how businesses can use this information to their advantage.

Segmentation and Positioning: Students will gain insight into the development of effective segmentation frameworks that target key customer groups.

Market Research: Students will develop an understanding of various research methods used in marketing management such as qualitative / quantitative techniques.

Pricing Strategies: Students will learn different pricing models based on company goals like value-based pricing, discount pricing, competitive pricing, etc.

Distribution/Place Management : Students will become familiar with channel coordination activities like determining distribution points.

Brand Management : Students will study fundamentals of developing strong brands including measures for strengthening brand recognition through communication.

Digital Marketing & Media : More emphasis is given on digital media where students learn about online advertising , email campaigns , search engine optimization

Relationship Management : They are taught different strategies to foster long-term relationships with customers by offers such as discounts memberships.

International Marketing : Concepts related to international business are discussed which may include exclusive aspects like foreign exchange rate.

Course Gallery

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5403990
udemy ID
23/06/2023
course created date
28/06/2023
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