Lead Generation & Business Development with Dekker

🚀 Unlock the Secrets of Lead Generation & Business Development with Dekker Fraser 🎓

Course Headline: Master Customer Acquisition, B2B Marketing, Sales Funnels, and More!

Course Title:

Lead Generation & Business Development: From Zero to Hero 🎯

Who is this course for?

This comprehensive online course is designed for entrepreneurs, startup founders, marketers, sales professionals, freelancers, consultants, and anyone looking to master the art of lead generation, user acquisition, and business development. Whether you're a small business owner or part of a large enterprise, this course will equip you with the tools and strategies needed to grow your customer base effectively.

What You'll Learn:

🚀 Proven Strategies for Rapid Growth

• Acquiring users for less than 10 cents each
• Achieving nearly 15 million views with a product
• Utilizing "triggers" to capture customers early
• Mastering product marketing and demand generation
• Making your product go viral
• Guiding leads through the lead funnel
• Implementing effective B2B and B2C acquisition tactics
• Analyzing and optimizing your marketing efforts with modern frameworks
• Learning from successful customer acquisition stories

Course Highlights:

✅ Expert Insights from Dekker Fraser

• Over 13 years of marketing experience, including demand generation for companies of all sizes.
• Holder of an MBA from the top-ranked marketing school in the USA.
• Author of multiple books on product marketing.
• Instructor of college-level digital marketing courses.

Key Topics Covered:

• Lead Generation Mastery
• User & Customer Acquisition Strategies
• B2B Lead Generation Techniques
• Marketing and Sales Funnels
• Customer Acquisition Cost (CAC) Optimization
• Business Development & Strategy
• Demand Generation Tactics
• Digital & Content Marketing for B2B
• Startup Marketing Essentials

Why This Course?

🤔 Challenge Traditional Acquisition Models

• Discover why traditional models like Awareness, Consideration, Purchase are outdated.
• Learn how to measure email effectiveness correctly.
• Understand the importance of a customer-centric approach.

What's Inside:

• Real-World Examples & Case Studies
• Actionable Frameworks for Marketing Success
• Tactics for B2B Sales & Prospecting
• Strategies for Getting Meetings Scheduled & Closed

Course Outline:

1. Introduction to Lead Generation and Business Development

   • Understanding the landscape of customer acquisition
   • Setting clear goals and defining success

2. Demand Generation Fundamentals

   • Crafting compelling value propositions
   • Identifying and targeting ideal customers

3. Acquisition Funnels & Marketing Strategies

   • Building and optimizing lead generation funnels
   • Utilizing social media for customer acquisition

4. B2B Lead Generation & Sales Techniques

   • Proven tactics for B2B lead generation
   • Nurturing leads into customers

5. Customer Acquisition Cost (CAC) and Strategy

   • Calculating and optimizing your Customer Acquisition Cost
   • Developing a cost-effective customer acquisition strategy

6. Viral Marketing & Growth Hacking

   • Creating campaigns that go viral
   • Leveraging growth hacking techniques for rapid expansion

7. Digital and Content Marketing for B2B Enterprises

   • Creating content that resonates with B2B audiences
   • Establishing thought leadership and brand authority

8. Email Marketing Mastery

   • Crafting emails that drive action
   • Measuring email effectiveness and improving ROI

9. Startup Marketing & Scaling Your Business

   • Marketing strategies for startups and small businesses
   • Scaling your marketing efforts as you grow

10. Modern Marketing Frameworks

    • Implementing modern marketing frameworks to drive growth
    • Staying ahead of the curve with innovative marketing tactics

Enroll Now to Transform Your Business!

With Dekker Fraser's expertise, you'll be equipped with the latest tools and strategies to effectively generate leads, acquire customers, and build a robust business development plan. Whether you're looking to grow your customer base or refine your marketing approach, this course will provide you with actionable insights and a roadmap for success. 🚀

Ready to take your customer acquisition to the next level? Enroll in Lead Generation & Business Development: From Zero to Hero today and start building a loyal customer base tomorrow!