Multi-channel marketing campaigns
Learn how to use digital marketing and offline channels to drive growth and advance your marketing career
4.53 (231 reviews)
5 583
students
3.5 hours
content
Mar 2022
last update
$44.99
regular price
What you will learn
Develop customer acquisition and retention campaigns to support business growth, enhance brand equity, and build a loyal customer base.
Manage all stages of multi-channel campaigns, including brainstorming, planning, setting objectives, segmentation, channel distribution, and execution.
Utilise in-depth research and customer interviews to generate key customer insights that support the development of effective campaign concepts.
Create marketing campaigns that span across all digital marketing and offline channels to launch new products into the market or raise awareness of a product.
Design messaging and creative concepts, select the right digital channels, and identify the required content assets to launch campaigns.
Learn how to start successfully executing multi-channel digital marketing today!
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Comidoc Review
Our Verdict
This 3.5-hour course offers a strong foundation in multi-channel marketing campaign management, enhanced by the instructor's industry experience and real-world examples. While it could improve its practical application and cater more to B2B learners, the clear delivery of core concepts makes it an accessible starting point for marketers at various stages of their careers. With room for expansion into areas like budgeting and dynamic campaign adjustments, this course serves as a launchpad for those ready to build valuable multi-channel marketing skills.
What We Liked
- Covers the entire process of planning, executing, and managing multi-channel campaigns
- Instructor shares industry examples and experiences to enhance understanding
- Clear and concise delivery of key information
- Provides a solid foundation in campaign management for professionals at all levels
- Actionable content helps practitioners create effective multi-channel marketing strategies
Potential Drawbacks
- Lacks depth in the B2B segment and specific examples related to it
- Theoretical content could benefit from more practical information
- Delivery could be improved with a more engaging presentation style
- Could delve deeper into budgeting, reporting, and adjusting campaigns
- A single, hands-on assignment may not suffice for diverse learning styles
Related Topics
4493290
udemy ID
13/01/2022
course created date
04/04/2022
course indexed date
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