Marketing Automation for Beginners - Strategy & Tools Intro

🌟 Unlock the Power of Marketing Automation for Beginners! 🌟

Course Overview:

Are you ready to dive into the world of Marketing Automation? If your answer is a resounding "Yes!" then you're in the right place. This introductory course is crafted for anyone eager to learn about Marketing Automation and its strategic implementation, regardless of your current level of expertise. 🚀

What You'll Learn:

Understanding Marketing Automation:

• What is Marketing Automation? Discover the essence of automating your marketing tasks for efficiency and effectiveness.
• How does it fit into a business? Learn to align marketing automation with your business type, customer journey, goals, and resources.
• Inside Look at Marketing Automation Tools: Get to grips with what happens under the hood of these powerful tools.

The Core Elements of Automation:

• The two most essential elements that drive successful automation strategies.

Choosing the Right Tool:

• A comprehensive guide on how to select a Marketing Automation tool with confidence, including an in-depth review and inside overview of:
  • Salesforce
  • Marketo
  • HubSpot (our focus)
  • Eloqua by Oracle
  • Klaviyo
  • Keap
  • Activecampaign

Building Your Marketing Automation Strategy:

• Learn how to craft a strategy from the ground up, tailored to your unique business needs.
• Techniques for moving leads down the sales funnel effectively.

Best Practices in Marketing Automation:

• Master Lead Capture with Forms and Chatbots, Database building, Lead segmentation, Lead Nurturing, and more.
• Discover how to use Automation to acquire customers and automate Email Sequences and other types of actions.
• Explore strategies for customer retention through automation.

Course Features:

• Real-World Examples: Learn through practical scenarios that reflect real business challenges.
• Practical Assignments: Apply what you learn to your own business context.
• Flexible Learning: Not all videos are mandatory. Skim through the essentials if short on time.

Your Instructor: Thalita Milan, Marketing Automation & HubSpot Expert

With over 13 years of experience in Digital Marketing and a specialization in Marketing Automation since 2018, I bring a wealth of knowledge to the table. As a HubSpot expert, Udemy Partner, and Bestseller Instructor, I've helped businesses from all corners of the globe enhance their marketing strategies.

Student Testimonials:

"I just completed the course - and my only reaction is: WOW! Super valuable for entrepreneurs, consultants (such as myself), and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy." – Tamara Biljman, Content Strategist

Embark on your journey to mastering Marketing Automation with this comprehensive introductory course. Whether you're looking to implement these strategies yourself or simply understand them for a role that requires this knowledge, this course will provide you with the tools and insights necessary to succeed in today's digital landscape. 🎓✨

Enroll now and transform your marketing efforts with the power of automation!