Marketing Analytics: Pricing Strategies and Price Analytics
Why take this course?
🎉 Boost Your Firm's Profit with Advanced Pricing Analytics! 📈🚀
Are you ready to master the art of pricing strategies and price analytics? Look no further! Our comprehensive course, "Marketing Analytics: Pricing Strategies & Price Analytics," is specifically designed to catapult your understanding and application of profit-maximizing techniques. 🎓
What You'll Learn:
📚 Complete Course on Pricing Strategies & Analytics
- Gain insights into various pricing strategies that maximize revenue and profit for your firm.
- Understand the intricacies of implementing profit-maximizing price points using Excel Solver Add-in.
Skills You'll Acquire:
✅ Implementing Pricing Strategies
- Master linear pricing, price bundling, quantity discounts, price skimming, and two-part tariffs, among others.
- Learn to increase your firm's revenue/profit by pinpointing perfect pricing strategies.
📊 Practical Pricing Analytics
- Analyze demand estimation using Excel.
- Estimate and understand costs structures.
- Conduct competitor analysis for informed pricing decisions.
Course Structure:
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Introduction to the Course 🎬
- Get acquainted with the course structure, objectives, and what to expect.
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Setting a Pricing Objective 🤔
- Explore different pricing objectives that align with your company's goals.
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Estimating Demand 📈
- Learn how to quickly estimate demand curves using Excel for better decision-making.
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Estimating Costs 💸
- Understand the impact of cost structures on pricing strategies and profit margins.
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Analyzing Competitors 🕵️♂️
- Dive into competitor analysis to inform your own pricing strategy.
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Evaluating Pricing Strategies 🧠
- Explore a variety of pricing strategies, including linear pricing, price bundling, quantity discounts, and more, with real-world examples.
Course Features:
- Expert Instructors: Learn from industry veterans with hands-on experience in marketing analytics and pricing strategy.
- Real-World Examples: Apply your learning to scenarios that reflect real business challenges.
- Interactive Assignments: Put your knowledge into practice with engaging assignments tailored to the course material.
- Excel Mastery: Enhance your Excel skills for demand estimation, cost analysis, and revenue optimization.
- Comprehensive Reading Material: Supplement your learning with additional resources such as the book "Marketing Analytics: Data-Driven Techniques with Microsoft Excel" by Winston W. Liu and Wayne L. Taylor.
- Verified Certificate of Completion: Showcase your newly acquired expertise with a certificate that validates your skills in pricing strategies and price analytics.
Enroll Now & Transform Your Career!
🎯 Target your pricing to hit the bullseye every time! 📊 Let data drive your decisions, not guesswork. 🚀 Propel your career with cutting-edge pricing knowledge.
Don't wait! Click the enroll button today and join a community of professionals who are already reaping the benefits of mastering pricing strategies and price analytics. 🌟
We can't wait to see you in lesson 1, where your journey into the world of effective pricing begins!
📫 Start-Tech Academy - Your partner in professional growth and success. Let's make an impact together! 🎓✨
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Comidoc Review
Our Verdict
Boost Profit's Marketing Analytics: Pricing Strategies & Advanced Pricing Models in Excel course offers extensive coverage of various pricing strategies and their implementation using profit-maximizing price points. While the course leans heavily on Excel for examples, downloadable resources and class notes aid learning. However, minimal interaction and a dated interface slightly detract from the overall experience.
What We Liked
- Comprehensive course covers a wide range of pricing strategies, from simple linear pricing to two-part tariffs.
- Detailed Excel examples explain how to calculate profit-maximizing price points for each strategy.
- Downloadable files and class notes make it easy to follow along and practice new concepts.
- Real-world case studies provide context and help demonstrate the application of pricing strategies.
Potential Drawbacks
- Heavy focus on Excel may be challenging for those without a strong background in spreadsheet software.
- Lectures can feel theoretical at times, with a lack of practical business examples to illustrate concepts.
- Limited interaction and opportunities for feedback may leave some students feeling disconnected from the course material.
- Course interface is somewhat outdated, potentially detracting from the overall learning experience.