Market Research: Dekker's Complete Marketing Research Course
Why take this course?
🎯 Market Research: Dekker's Complete Marketing Research Course
🚀 Headline: Master Competitor Analysis, Market Research, and Marketing Analytics with Expert Insights from a Top Market Research Advisor!
🌍 Course Instructor: Dekker Fraser, MBA - A seasoned market research strategist with extensive experience at Sony PlayStation and Google-backed startups, and a marketing guru trained at the Kellogg School of Management.
📘 Course Description: Embark on a transformative journey through the world of market research with our comprehensive online course. Dekker Fraser, an MBA graduate from the #1-ranked marketing school in the world and a seasoned expert in consumer, B2B, digital, and physical product marketing, will guide you through the intricacies of market research, analytics, and optimization.
Dive into the latest techniques, tools, and hacks tailored to resolve all your market research challenges. Whether you're looking to analyze competitors, understand consumer behavior, or optimize for conversions, this course is packed with practical insights and real-world applications. 📈
Core Learning Highlights:
🔥 Introduction to Market Research Types & Data Sources:
- Learn the distinctions between descriptive, exploratory, and causal research.
- Understand the different types of data: quantitative vs. qualitative.
🔍 In-Depth Market Research Sections: 1. Exploratory Research:
- Conduct effective interviews, focus groups, and case studies to gather valuable insights. 2. Competitor Analysis:
- Discover a comprehensive 1-page competitor analysis template. 3. Descriptive Market Research:
- Master surveys, evidence-based copywriting, and funnel optimization techniques. 4. Causal Market Research:
- Explore A/B testing and learn the 3 critical aspects of direct-response marketing to test. 5. Market Sizing & Demand Forecasting:
- Utilize tools and approaches to determine market size and forecast demand accurately. 6. Empirical & Longitudinal Research:
- Learn the 7 rules for brand growth based on empirical research by Byron Sharp. 7. Customer Decision Journey:
- Understand the customer decision journey to better target and convert your audience. 8. Conversion Rate Optimization (CRO):
- Implement effective CRO strategies to enhance user engagement and conversion rates. 9. Marketing Psychology Research:
- Gain insights into consumer psychology to craft compelling marketing messages. 10. Finding Buyers & Partners:
- Leverage LinkedIn Sales Navigator, Sparktoro, and other tools to discover potential buyers and partners. 11. Data & Media Analysis:
- Analyze data and media to inform your marketing decisions effectively. 12. Service Market Research & Product Marketing Analytics:
- Examine the nuances of service market research and deepen your understanding of product marketing analytics.
🧠 Key Takeaways:
✅ Market & Marketing Research:
- Learn the fundamentals and how to apply them in real-world scenarios.
✅ Market Research Analysis:
- Get hands-on training to think like a market research analyst.
✅ Competitor Analysis:
- Analyze competitors with precision and develop strategies to stay ahead.
✅ Marketing Analytics & Marketing Analysis:
- Understand how data drives marketing decisions.
✅ Research Methods:
- Learn both qualitative and quantitative research methods effectively.
✅ Consumer Analytics:
- Discover actionable insights into consumer behavior and preferences.
✅ Web Analytics & Conversion Rate Optimization (CRO):
- Optimize your website and marketing campaigns for better performance and ROI.
Join Dekker Fraser, MBA, on this comprehensive learning adventure in market research. With his wealth of experience and your newfound expertise, you'll be equipped to make data-driven decisions that will propel your business forward! 🌟
Enroll now and unlock the full potential of your market research skills! 🚀 #MarketResearchMastery #DataDrivenDecisions #MarketingAnalytics #CRO #ConsumerAnalytics #BrandGrowthStrategy
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Comidoc Review
Our Verdict
Dekker's Complete Marketing Research Course on Udemy offers a strong foundation in various areas of market research, backed by the instructor's impressive industry experience. While expectations for more detailed assessments or hands-on guidance with data analysis aren't entirely met, the course remains valuable for those seeking an introduction to marketing analytics, competitor benchmarking, and customer journey mapping. As a learner, be prepared for a primarily theoretical approach while acquiring a broad understanding of core market research strategies.
What We Liked
- The course provides a comprehensive overview of various market research techniques and strategies, including exploratory, empirical brand growth, and conversion rate optimization research.
- The instructor's extensive experience in market research, gained from working with renowned companies like Sony PlayStation and Google-backed startups, adds credibility to the course.
- Course content includes practical techniques and tools valuable for marketers, entrepreneurs, and product managers alike, with an emphasis on real-world application of concepts.
- Diverse range of topics covered, such as market sizing, demand forecasting, competitive intelligence, and data-driven media analysis.
Potential Drawbacks
- Quizzes are relatively simple and nominal; a desire for more in-depth assessments mirroring case studies or real-world decision-making processes has been expressed.
- Some participants would appreciate more hands-on knowledge on conducting research, including data collection and analysis in addition to theoretical concepts.
- Limited guidance on budget planning or deciding between different types of research is provided, which may leave some learners seeking further information elsewhere.
- The final module's automated voice-over can be difficult to follow and is considered a disappointing surprise.