Do market research right by using marketing psychology, consumer psychology, and consumer behavior
InstructorAlex GenadinikCovers essential consumer behavior concepts including AIDA, Social Proof, Scarcity, and Reciprocity.
Provides instruction on setting up Google Analytics 4 and connecting data streams to monitor KPIs.
Editorial course preview
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This slide illustrates marketing psychology concepts by depicting a superhero figure amidst office supplies to emphasize that consumer behavior is driven by emotions.
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An illustration of a confused businessman standing before a blank signpost symbolizes the uncertainty entrepreneurs face when making decisions without proper market research data.
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The content aligns with the stated target of business owners and marketers looking for introductory research methods.