Marketing Analytics: Stand Out by Becoming an Analytics Pro!
Marketing requires a new, analytical breed of professionals. Be at the forefront of your profession.
4.61 (8853 reviews)
27 644
students
5 hours
content
Apr 2019
last update
$119.99
regular price
What you will learn
Learn the most important marketing metrics and how to apply them to your data
Analyze a company's PPC marketing campaign using key metrics
Know how to ask the right questions from your data
Build a marketing initiative forecast model from the ground up
Build a dynamic dashboard to summarize your analysis
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Our Verdict
Marketing Analytics: Stand Out by Becoming an Analytics Pro! on Udemy offers practical insights with real-life marketing scenarios. It's easy to follow for beginners and provides the most important marketing metrics, web analytics concepts, as well as hands-on experience through Excel case studies. With minor drawbacks such as variations in terminology or discrepancies in datasets, the course is an excellent starting point for anyone looking to build a marketing analysis and forecasting foundation.
What We Liked
- The course provides a comprehensive introduction to marketing analytics, covering essential concepts, and applying them to real-life scenarios.
- Instructor effectively explains complex topics through hands-on, case-study method, making the content accessible to learners with no prior experience in social media marketing or statistics.
- Students find the course material relevant, identifying new metrics that can be applied immediately in their jobs as marketing analysts.
- Well-structured and organized content broken into small chunks for easy integration into busy schedules.
- Course strikes a good balance between theory and practical advice while teaching Excel modeling know-how.
Potential Drawbacks
- Some students find some details about Facebook ad metrics to be different in practice, suggesting the need for further research or updates based on real-world feedback.
- A few learners express wanting more content on creating visuals for dashboards and additional homework or projects.
- Certain users notice discrepancies between spreadsheet presentations and downloaded solutions, and point out minor errors.
- Pacing of presenting formulas could be slow down, allowing some students to absorb information at a more comfortable pace.
1433060
udemy ID
14/11/2017
course created date
29/08/2019
course indexed date
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