Learn how to analyze market based on customer and location data analytics with the most powerful tools available
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Instruction provides specific workflows for Simmons - MRI, including creating crosstabs and performing calculations, alongside ESRI BAO for defining map areas.
The curriculum utilizes a case study method and role-sited scenarios to demonstrate how to present segmentation initiatives to leadership.
Editorial course preview
These 3 complementary views highlight concrete, legible examples from the course presentation.
This dashboard view from MRI Simmons Insights displays a detailed crosstab analysis comparing demographic segments against foreign-owned vehicle statistics.
This slide outlines the course curriculum, covering topics such as segmentation methods, Simmons MRI, niche versus mass strategy, media selection, and location-based market analytics.
Dr. Mohammad Habibi is introduced as a marketing professor in this introductory shot featuring him seated at a desk with a microphone.
The reliance on expensive, proprietary American tools can make the second half of the course difficult to follow without direct platform access. One signal from a review dated May 2026 suggests these costs are a barrier; however, the displayed update date of June 2026 does not prove this concern has been addressed.
The focus remains heavily on consumer-facing retail and restaurant analytics, with less emphasis on B2B contexts. A review from February 2025 notes this concentration; the June 2026 update label does not guarantee a change in scope.
The content is highly specialized toward B2C and requires specific tool access that may not be available to all learners.
