Marketing Customer Analytics, Segmentation, and Targeting

Learn how to analyze market based on customer and location data analytics with the most powerful tools available

4.75 (5840 reviews)

Udemy

platform

English

language

Entrepreneurship

What you will learn

Customer Analytics for Marketing Segmentation and Targeting

Marketing Analytics, Digital and Media Selection and business Segmentation and Targeting Tools

Mass and Niche Marketing Strategies

Location Based Market Analyses

Digital Marketing

Analyzing locations for restaurant business and retail business

data analytics

Course Gallery

Marketing Customer Analytics, Segmentation, and Targeting – Screenshot 1 — Screenshot 1 – Marketing Customer Analytics, Segmentation, and Targeting

Marketing Customer Analytics, Segmentation, and Targeting – Screenshot 2 — Screenshot 2 – Marketing Customer Analytics, Segmentation, and Targeting

Marketing Customer Analytics, Segmentation, and Targeting – Screenshot 3 — Screenshot 3 – Marketing Customer Analytics, Segmentation, and Targeting

Marketing Customer Analytics, Segmentation, and Targeting – Screenshot 4 — Screenshot 4 – Marketing Customer Analytics, Segmentation, and Targeting

Loading charts...

Comidoc Review

Our Verdict

Marketing Customer Analytics, Segmentation, and Targeting offers learners comprehensive insights into the use of advanced marketing analytics tools such as ESRI and Simmons MRI. The practical case study approach makes learning more engaging while showcasing real-time software capabilities for better understanding of market segmentation strategies. However, it is important to note that the course content is predominantly US-centric, which may hinder its applicability in other regions. Nevertheless, the solid foundational skills acquired in this course can serve as a valuable foundation for marketing professionals worldwide.

What We Liked

In-depth exploration of ESRI and Simmons MRI, providing a solid understanding of these powerful marketing analytics tools.
Practical case study method used to teach customer segmentation and targeting strategies, making the learning experience more engaging.
Clear and concise instructions with thorough explanations of data and processes, easy to follow and retain.
Covers relevant and up-to-date insights that apply directly to today's marketing landscape.
Provides an excellent opportunity for learners to develop analytical and strategic thinking skills in marketing.

Potential Drawbacks

Course content is US-centric, which may limit its applicability to learners from other regions due to tool availability and data privacy laws.
Lacks alternate tool recommendations or information on international availability for the recommended tools.
Second half of the course becomes more challenging to follow if learners don't have access to or haven't used the platforms demonstrated in the case studies.
A brief introduction to data analytics would be helpful for a more wholesome understanding of market segmentation concepts.
Some interpretations of data are questionable, which may require additional resources to confirm accuracy.