Comidoc Analysis
Learn how to analyze market based on customer and location data analytics with the most powerful tools available
Marketing Customer Analytics, Segmentation, and Targeting
Duration2h 40m
Students15.6K
Rating4.5 (6,038)
Learn how to analyze market based on customer and location data analytics with the most powerful tools available
Free
Editorial course preview
These 3 complementary views highlight concrete, legible examples from the course presentation.
This dashboard view from MRI Simmons Insights displays a detailed crosstab analysis comparing demographic segments against foreign-owned vehicle statistics.
This slide outlines the course curriculum, covering topics such as segmentation methods, Simmons MRI, niche versus mass strategy, media selection, and location-based market analytics.
Dr. Mohammad Habibi is introduced as a marketing professor in this introductory shot featuring him seated at a desk with a microphone.
Instruction provides specific workflows for Simmons - MRI, including creating crosstabs and performing calculations, alongside ESRI BAO for defining map areas.
The curriculum utilizes a case study method and role-sited scenarios to demonstrate how to present segmentation initiatives to leadership.
The reliance on expensive, proprietary American tools can make the second half of the course difficult to follow without direct platform access. One signal from a review dated May 2026 suggests these costs are a barrier; however, the displayed update date of June 2026 does not prove this concern has been addressed.
The focus remains heavily on consumer-facing retail and restaurant analytics, with less emphasis on B2B contexts. A review from February 2025 notes this concentration; the June 2026 update label does not guarantee a change in scope.
The content is highly specialized toward B2C and requires specific tool access that may not be available to all learners.