Learn how to effectively conceptualise, design, execute and apply quantitative online research like a PRO!
InstructorStephen Tracy
Free
Coupon
Editorial course preview
These 3 complementary views highlight concrete, legible examples from the course presentation.
The presenter introduces the industry overview section of the course, setting the stage for understanding the broader context of quantitative market research.
An instructor introduces the topic of survey design in a quantitative market research course, standing before a neutral background with clear title text.
The presenter discusses data cleaning and analysis techniques essential for processing quantitative market research findings.
Demonstrations cover scripting across several industry standards including Qualtrics, SurveyMonkey, Google Forms, and QuestionPro.
Instruction includes cleaning, weighting, and analyzing datasets using Excel tools like Pivot Tables and Crosstabs.
Practical application is often demonstrated rather than taught from scratch, making prior Excel knowledge essential for following the workflows.
Some signals suggest difficulty in following specific Excel sheets during analysis, alongside technical details that may drift from core objectives.
The curriculum aligns well with the target audience of marketers and researchers, provided they meet the implicit Excel proficiency requirement.